RAINDROP ROLLS OUT BREAKTHROUGH HOME APPLIANCE WITH ROM-COM TOUCH

Costco Launches One-Touch Lomi 3 That Turns Nasty Kitchen Waste Into Clean Dirt

Raindrop, the full-service creative, branding and performance marketing agency, has launched a sophisticated advertising campaign to promote the breakthrough Costco rollout of Lomi 3, the easy-to-use home appliance that turns messy, hard-to-handle kitchen waste into clean, garden and yard-ready soil.

The campaign, which launched November 3, features two hero videos that play like glossy streaming comedies. A nervous couple shows up for a dinner party at a suburban house where they faced a disastrous previous event from a messy kitchen and out-of-control garbage. Instead, this dinner runs like clockwork, the difference being the handsome countertop Lomi 3, The Smart Waste System that transforms food waste into dehydrated, odorless, garden or bin-ready Lomi Earth. Lomi’s corporate tagline, “Let’s Make Waste Optional,” is part of its mission to eliminate 10 billion pounds of waste a year by 2028.

Raindrop’s creative strategy was to market a high-tech product as a simple, one-button solution to every consumer’s home trash problem, as the latest model, the Lomi 3, enjoys a huge distribution expansion with a Costco rollout. The work is designed to broaden Lomi’s target audience far beyond a gardening and sustainability-focused brand and position it as an essential, everyday household appliance, like a dishwasher, coffee maker or microwave.

In the campaign’s hero :30 video, the woman guest looks completely baffled by the now-spotless suburban home, the stylish table setting and the beautiful, effortless meal–until she spots the Lomi on a kitchen counter and shouts, “Oh my God—is that a Lomi?”

“What I love about this campaign is that it is genuinely entertaining while it depicts how Lomi transforms your food waste from gross garbage into soil, with the added benefit to the consumer of being a conversation piece that people rave about in their home,” said Jacques Spitzer, CEO & CCO, Raindrop. “The story is funny, engaging and appealing to a broad market of today’s consumers. For audiences new to the category, we show them the down-to-earth, practical, everyday benefits of the product and nod to the emotional and social benefits.”

The campaign features versions of the hero video running at 2.5 minutes, :60, :30 and :15 and will run across national broadcast, streaming and cable TV, YouTube and Meta.

“This campaign marks a major shift for Lomi,” said Matthew Bertulli, CEO of Lomi. “We’re moving from a breakthrough product to an everyday essential — something you can now grab at Costco. The latest generation is genuinely better: faster, quieter, and with a smaller footprint. And this is our first national TV campaign, so we’re telling that story at scale. But really, it’s about making clean living effortless — not another chore to think about, but the easy choice.”

Raindrop won the Lomi business on a project basis in July 2025. Raindrop, based in San Diego, represents both challenger and established brands such as Soocas, Native, Dr. Squatch, Spruce, Grüns, Dude Wipes, Weber, Sprouts Farmers Market, Manscaped, WORX, Hello Panda and more. The agency has won multiple industry awards, including four Emmy Awards, and its creative work has appeared in two Super Bowls.

Source: Raindrop

  Advertising, Campaign, Costco, Launch, Lomi, Lomi 3, Marketing, Raindrop