Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
Created by BETC HAVAS and produced by LOBO, the animated film invites families to reflect on emotional scars and the transformative power of dialogue. Vanish, the global brand leader in stain remover, presents an emotional short film that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. […]
Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month. Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program. Duties will include the creation […]
Bray & Co. and NOVUS bring innovative, localized, data-centric approaches Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider […]
In a defining moment for the renowned interior design agency, DesignLSM proudly unveils its brand evolution as DLSM Studio. This transformation reflects a new generation, as Holly Hallam and Rachel Pratt put their mark in the sand with the studio’s strong strategic approach to crafting commercially successful, striking brands and environments, offering strategy, branding, and interior […]
NatWest has today unveiled its latest ad campaign that focuses on supporting young people to grow their money confidence. The campaign, created by their lead strategic and creative agency, T&Pm, brings to life the feel-good-factor of taking action with finances and nods to the successful ‘Tomorrow Begins Today’ brand platform. The new campaign empowers young people whilst […]
Allegra, a global leader in allergy relief from Opella, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, coming to theaters March 21st. Launching in 15 markets worldwide, Allegra’s adult-targeted campaign is poised to show the world how Allegra can help transform allergy season into “happily ever after”. […]
Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team, Nian He and Tiago Beltrame. Reporting to Chief Creative Officer Noel Bunting, He, who is from China, and Beltrame, from Brazil, join the Publicis London fold from HeimatTBWA Berlin, and will be working across the agency’s wide variety […]
“David Dickinson’s Refurb Phone Deals” challenges the nation’s hesitation about refurbished phones, showcasing their top quality and unbeatable savings Trouble Maker, the creative agency for challenger brands, has launched a bold new campaign for iD Mobile, one of the UK’s fastest-growing mobile virtual network operators (MNVO), featuring legendary TV presenter and national treasure David Dickinson. The campaign, […]