New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season
Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the duo is back together – this time as best friends and sports rivals in a campaign that showcases Xfinity’s unmatched WiFi and entertainment experience that transforms living rooms into front-row seats for every matchup, every league, and every unforgettable play.
Vaughn and Wilson return as the ultimate sports fans celebrating big rivalries, non-stop action, and the thrill of watching all of it without the hassle of jumping from channel to channel or platform to platform. Today, more than 70% of all Internet traffic is driven by streaming live sports and entertainment. Whether watching all the action on the field, or streaming in 4K on multiple devices, Xfinity delivers customers a fast, reliable Internet experience with multi-gig speeds, ultra-low lag, wall-to-wall WiFi and the capacity to connect hundreds of devices in the home.
“Sports are scattered across dozens of networks and streaming services. It’s a headache for fans. Xfinity makes the sports viewing experience simple, seamless, and unforgettable,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast. “Nobody else gives fans a single destination for every game, WiFi that streams live sports over a connection with ultra-low lag, and powerful features like Multiview to keep every fan in the action from multiple live games at once. If you call yourself a sports fan, you need Xfinity.”
The Xfinity ad, which was created in partnership with advertising agency Preacher, premieres during the NFL Kickoff Game – the Eagles vs. Cowboys – one of football’s most storied rivalries. The Vaughn/Wilson duo will continue to star in a series of spots rolling out this fall and into 2026.
The ads were directed by Ridley Scott Associates’ David Dobkin, and mark a first-time reunion for the director working with both actors since the blockbuster comedy hit Wedding Crashers.
Dobkin said, “Vince and Owen’s chemistry remain magic. And they constantly push each other which I think is always necessary if you want to make something really good and really fresh, I think the Xfinity sports experience and this campaign is exactly that.”
“This is something the studio has been trying to get us to do for 20 years – get myself, Vince and Owen together again after Wedding Crashers. Along came the scripts from Preacher which were great, so we dove in with a commitment to the comedy, knowing we had to play it real, to really commit to the ridiculousness of the idea,” said Dobkin. “Vince and Owen’s chemistry remains magic. And they constantly push each other which I think is always necessary if you want to make something really good and really fresh. I think this campaign is exactly that. We had incredible partners in Xfinity and Preacher, I can’t say enough about the collaboration, along with the team at Ridley Scott Associates who are my long-standing production partners in commercials.”
“Since watching sports is often a team sport, we set out to find a duo with natural on-screen chemistry who were also real-world sports fans. Enter Owen and Vince, who share one of the all-time great film friendships. We needed a duo that could push one another to be the best at watching sports, and Wilson and Vaughn’s blend of playful bickering and genuine supportiveness fit the bill perfectly,” said Greg Hunter, ECD at Preacher. “Watching the stars of Wedding Crashers, back on set with the director of Wedding Crashers, rekindling the dynamic from that beloved film was pretty magical. It felt like we were filming a series the whole world probably wishes existed.”
Xfinity’s sports experience is powered by Comcast’s Entertainment OS, which supports tens of millions of devices globally. Xfinity’s entertainment devices deliver a personalized viewing experience that brings together live TV and more than 450 streaming apps and channels, including access to 200,000 movies and shows available to rent or buy. With voice control, a content-first user experience, and StreamStore, a first-of-its-kind destination that makes discovering, purchasing and managing streaming apps, channels and networks easier than ever, Xfinity puts everything customers enjoy in one place.
Source: Preacher
Vince Vaughn and Owen Wilson Reunite with Wedding Crashers Director to Launch Xfinity’s Unbeatable Sports & Streaming Experience added by newsroom on
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