Ahead of Mother’s Day (15th March), John Lewis and Saatchi & Saatchi have launched ‘Daisy May on Mother’s Day’, a new social campaign starring actress, writer and mum Daisy May Cooper. The entertaining content series is built on the simple insight that the best people to tell you what mums really want for Mother’s Day […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
Felipe Petroni and Daniel Batista will partner with Managing Director Manuela Rinzler and LATAM CCO Renato Zandoná to advance AKQA’s frontier agency vision AKQA Casa has announced the promotion of Felipe Petroni to Executive Creative Director (on the right) and Daniel Batista to Head of Client Services. Together with Managing Director Manuela Rinzler and Chief […]
Agency to lead social strategy and creator partnerships across the UK VCCP Social Club, the newly launched global social specialist arm of VCCP Group, today announced their appointment by Tinder, the world’s most popular dating app, as its UK social media and influencer agency of record. The appointment follows a competitive pitch, run by Ingenuity+, […]
The US-based immersive studio joins the specialist collective to power next-generation brand experiences Atoms & Space has acquired US creative technology studio Launchvox, bringing deep expertise in XR, 3D animation and interactive platforms into the heart of its growing specialist collective and allowing it to expand into one of the fastest-moving areas of brand innovation. […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s. Built from real fan behaviour, Camera Rolls draws on the way people naturally document their night through their phones. When Leo UK […]
With a new brand world, a new tagline, and a challenge to consumers everywhere, the brand goes all in on freshness Full-service creative agency Barrett Hofherr and media agency Exverus are drawing a line in the sand for Habit Burger & Grill. When it comes to freshness, there is no middle ground. You either Habit or you don’t. That’s […]
Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]
Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]