The social media-native campaign combines playfulness with craftsmanship to engage with the audience. “Have you ever noticed that pepper seeds look like potato chips?” With spontaneous questions like these, RUFFLES®, the leading potato chip brand in Brazil, has transformed something so common in consumers’ daily lives into a concept to reinforce its positioning. Native to […]
Independent PR agency Kith&Kind PR has been appointed by SITA as its UK public relations partner, following a competitive pitch process. Under the new regional remit, which began in November 2025, Kith&Kind will lead SITA’s UK PR activity, supporting corporate communications, B2B and product-led storytelling, and executive profiling. The partnership is designed to strengthen SITA’s reputation in the UK market […]
The temperature-triggered campaign uses interactive DOOH to guide people toward nearby pubs, turning cold helping drive footfall and support pubs through the colder months On the coldest winter nights, when temperatures drop and people retreat indoors, Heineken® is stepping outside with a smart digital out-of-home act: “You’re Getting Warm”, a temperature-triggered DOOH campaign across the […]
The cat is out of the bag. An unexpected fashion star goes viral in a playful ode to the incredible style and value you can find at TK Maxx TK Maxx today unveils its new creative campaign, Every day can be iconic with a TK Maxx deal, championing the brands-for-less retailer’s belief that style and value […]
Comprehensive architecture consolidates two disconnected platforms into a single, scalable ecosystem built for modern CPG competition Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive, content is […]
Agency To Revamp Brand Strategy, Visual ID & Launch Creative For Celebrated Boutique Distiller StrawberryFrog, the independent, full service, creative advertising agency, had been tapped by Woody Creek Distillers to launch a high-profile branding, strategic and creative project to expand the brand’s marketplace footprint, boost product trials and sales and celebrate the company’s unique position in the […]
Developed with integrated marketing consultancy, Rival, Good Foods is launching its first brand campaign — and it’s less about introducing the brand than putting a feeling into words. The family-run, Wisconsin-based company has built a loyal following by making food that people don’t just eat, but pass around. Dips, spreads, guacamoles, and salsas that disappear faster than expected. […]
Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today released results from its fifth annual Global Connected Packaging Survey 2026. The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from […]
Publicis London has launched “Love You Cans”, its debut work with Foster’s, part of HEINEKEN UK’s lager portfolio. The work sees the iconic Foster’s can lose its wordmark to make way for the unconventional and authentic love language of British men: rude nicknames. The campaign aims for mates to use the cans to reach out […]
Strength from the floor up. With the launch of its science-backed pelvic floor supplements, community-driven women’s wellness brand Jude enters a new chapter – unveiling a powerful new identity created by branding agency Derek&Eric. Moving into her power Since launching in 2022, Jude has been raising the bar in bladder health. What began as a […]
