Cup Noodles Signs A 300-Year-Old Vampire Influencer To His First Brand Deal

Garlic-Obsessed Vampire Vladison Launches Blood-Red Hot Garlic Chicken Vampire Noodles For Spooky Season

Meet Vladison, a fictional 300-year-old vampire influencer who just landed his first brand deal: Promoting Cup Noodles’ new Vampire Noodles. There’s just one problem. They’re garlic flavored.

Created with agency of record Cornett, Vladison stars in a six-week campaign for Cup Noodles’ spooky-season LTO, Vampire Noodles. The Hot Garlic Chicken flavored noodles turn blood-red when water is added and are apparently good enough to make even a vampire risk the garlic.

Under the tagline “It’s To Die For,” the campaign includes several :15 TikTok spots, more than 40 pieces of original social content, a Substack page, and a collaboration with Titan Casket.

For the duration of the 6-week campaign, Vladison is taking over Cup Noodles’ social channels and attempting to make it as a modern-day influencer, despite being roughly three centuries late to the creator economy. Across TikTok, Instagram, Facebook and Threads, Vladison puts his vampy spin on familiar influencer formats including product reviews, “What’s In My Bag,” and Garlicmaxxing.

The campaign gets even deader through a partnership with Titan Casket. Fans will have a chance to win Vladison’s custom, limited-edition Cup Noodles casket by guessing how many cups of Cup Noodles are piled inside. The casket will also be available for purchase through Titan Casket. Who doesn’t want their very own Cup Noodles casket?

“Halloween is the perfect moment to create something unexpected, and Vampire Noodles does exactly that,” said Priscila Stanton, Senior Vice President of Marketing at Nissin Foods. “The blood-red transformation and bold hot garlic flavor turn an everyday meal into a memorable Halloween experience. We’re giving fans a surprising new way to celebrate the season with Cup Noodles.”

Vladison has currently taken over the brand’s social accounts. Follow Cup Noodles on Tiktok, Instagram, Facebook and Threads to follow Vladison’s influencer journey.

Source: Cornett

  Advertising, Campaign, Cornett, Cup Noodles, Halloween, Marketing, NISSIN Foods