GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications. MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division […]
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]
New partnership aims to excite more young people across the country about creative careers Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young […]
‘Thumbs’ celebrates people connecting with their crew in real life Captain Morgan is today launching its new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and connect with friends. In a world of endless scrolling, the campaign celebrates the power of fun and connection that’s created when people get […]
Hannah to power up team with focus on product mix Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP Sales, Expansion. In her new role, Hannah will be responsible for running the EMEA team, […]
Tiger conservation organisation Save Wild Tigers today launches ‘Ray the Rug’, a powerful short 6-minute film, featuring award winning British actor Ray Winstone, to highlight the global poaching crisis driving wild tigers towards extinction. ‘Ray the Rug’ is a collaboration between independent creative agencies Monster Sauce and Worth Your While, and VFX agency Smoke & Mirrors Bangkok. […]
The cult coffee company has new branding to mark its 10 year anniversary Branding and design agency NOT Wieden+Kennedy today share a new visual identity and packaging approach for popular London-based roasters, Dark Arts Coffee. The new identity is based on the concept of Joyful Nihilism, inspired by the style of the company’s signage from their much-loved […]
Founded in 1870, Gloucestershire County Cricket Club (GCCC) is one of 18 first-class county clubs and one of the oldest and most prestigious sporting clubs in the country, having played in every top-level English cricket competition. We partnered with GCCC to modernise the club’s brand-led communications with an eye-catching and instantly recognisable membership campaign, designed […]
Amidst the agency’s continued global growth, VCCP reinforces its investment in the US Today, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy […]
UK’s first respite holiday village for children with critical illness calls for support in “Audrina’s Story” by McCann Birmingham Kids’ Village, the UK’s first respite holiday village exclusively for critically ill children and their families to enjoy a free holiday, has called for pledges of support in a powerful film by McCann Birmingham. A film […]
