impact.com Celebrates Strong Growth and Innovation in 2024, Paving the Way for Community-Driven Marketing and Commerce

impact.com Celebrates Strong Growth and Innovation in 2024, Paving the Way for Community-Driven Marketing and Commerce

Success driven by new technology innovations, client expansion, and strategic integrations, as the company shapes the future of partnership management impact.com, the world’s leading partnership management platform, announced today its 2024 company growth and strong performance, driven by client and agency partner growth, new product innovation and development, and new integrations. Powered by trends where […]

Collaborate Wins Experiential Pitch for JD

Collaborate Wins Experiential Pitch for JD

JD, leading global omnichannel retailer of Sports Fashion and Outdoor brands, has appointed Collaborate Global to bring to life an experiential activation in Manchester. In a competitive pitch, Collaborate was invited to activate an experiential event hosted by JD for Nike, bringing together over 300 senior leaders from across the JD European retail network. The brief […]

PopCorners and VCCP launches first global campaign to capture curiosity with a twist

PopCorners and VCCP launches first global campaign to capture curiosity with a twist

PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a ‘Familiar, But Different’ experience. This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last […]

WIX Urges Modern Entrepreneurs to ‘Do it. Yourself’

WIX Urges Modern Entrepreneurs to ‘Do it. Yourself’

Empowering new campaign directed by Tim Brown through 1stAveMachine champions business owners’ ability to be independent and brave Web creation platform WIX has launched ‘Do it. Yourself’, a dynamic new campaign aimed at current and future business owners. Directed by Tim Brown through international production studio 1stAveMachine, the spot elevates self-reliance as a badge of […]

Smelling is Believing in Fussy’s Festive Campaign

Smelling is Believing in Fussy’s Festive Campaign

Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like – but have you ever wondered what he smells like? And […]

Dashlane Urges Consumers to Keep Drama at Bay as it Makes a Turn to B2B Advertising

Dashlane Urges Consumers to Keep Drama at Bay as it Makes a Turn to B2B Advertising

Dashlane, a leader in the world of credential security, is urging cybersecurity professionals and CISO’s to leave drama out of IT and keep it where it belongs — slaying dark sorcerers beyond the realm. As the enterprise credential manager of choice, Dashlane empowers IT administrators with innovative + secure tools, enabling employees to keep their […]

Joe Robbins Joins The Many as Director of Emerging Technology and Innovation

Joe Robbins Joins The Many as Director of Emerging Technology and Innovation

The Many has announced the hiring of Joe Robbins as its Director of Emerging Technology and Innovation. Robbins, a media and tech veteran with more than 20 years of experience, will lead the agency’s efforts to integrate emerging technologies into client projects, focusing on areas such as extended reality (XR), immersive media and artificial intelligence. The […]

Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears

Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears

AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to […]

Fuse launches in India in latest stage of global expansion

Fuse launches in India in latest stage of global expansion

The global sport and entertainment marketing agency continues its international expansion by launching in Mumbai, India – with first clients Shriram Finance and Uni League Cricket – hot on the heels of Spanish and Brazilian offices earlier this year. Leading global sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced […]

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]