Home improvement retailer, Wickes, aims to galvanise the public into starting the year with some DIY with two new TV spots. The work, created by St Luke’s, builds on Wickes’s new brand platform, “Feel as proud as a peacock”, which was introduced in December 2024 and highlighted the brand’s range of kitchens. A 30-second hero […]
This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
Former M&C Saatchi Sport & Entertainment Global Head of Creative, John Parker, and former IOC Head of Commercial, Matthew Collier, join WePlay Award-winning sports marketing agency, WePlay, has strengthened its leadership team with a number of senior appointments, including John Parker as Executive Creative Director, Christian Millar re-joining the agency as Group Business Director, Daniel […]
Integrated marketing communications consultancy Leopard Co has welcomed two new senior hires with the appointment of Jade Mansell as Development Director and Emma Batchelor as Corporate Director. Jade joins after 12 years at WPR where she progressed from junior account executive to account director in just five years. She has won multiple awards for a variety of […]
Leading creative agency for the music industry Firmative, whose extensive client roster includes major record labels such as Atlantic Records, Warner Music, Universal, Sony, BMG, and EMI as well as global brands like Netflix and Samsung, has appointed Simon Dent, founder of sports-focused creative agency Dark Horses and former BBH Sport business director, as Chairman. […]
Sassy+ to lead on marketing content creation in a multi-year partnership Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis. Three agencies competed for the scope of work, going through one round of proposals. Over the next few […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience – SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences. […]
B&B studio has partnered with Yeo Valley Organic on a strategic and creative revamp of the brand’s visual identity and product range architecture. Incorporating both sensitive design tweaks as well as revolutionary new designs, the project takes a holistic view of the whole Yeo Valley Organic offer, empowering the brand to more effectively manage change […]
Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport. CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions. Moving forward, CA Sports will operate under the name “CA Sports Part of […]