The 27th edition of The FAB Awards are now “calling for entries”.
In previous years, FAB received 3,600 entries from over 50 countries globally.
The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content.
The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton & Hove seafront to celebrate the winners of thier 2024 edition.
Successful design, creative and effective work was showcased to the attendees at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show ( FABulous Award ) at The 26th FAB Awards, were as follows:
FABulous Award across all Design categories:
Gallus Barossa Whisky by Denomination
Isle of Wight Tomatoes by B&B Studio London
FABulous Award across all Advertising & Innovation categories:
BOI-1DA.I. for BACARDÍ by BBDO New York
Ring of Comfort for M&M’s by BBDO New York
BBDO New York won Agency of The Year Award
BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2022 and 2023 and have now taken the crown a record number of times since FAB was founded in 1999. The Omnicom Agency won both The Advertising FABulous’ ( Best In Shows ) and a record number of FAB ( GOLD ) and Silver Awards and finished well ahead of their nearest competitors who were St. Luke’s London and Mother this year.
PepsiCo Won The FAB Brand / Marketer of the Year Award for the first time
Much of PepsiCo‘ success came from their Global Redesign, their Compostable Bag activation, Doritos Outdoor and Lay’s Branded Content.
PepsiCo have won this award for the first time following MARS Inc.’ Seven wins and McDonald’s and Burger King who have been recognised twice previously.
Commenting on the news of their win, Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo:
“I’m thrilled and honoured that PepsiCo has won the FAB Brand / Marketer of The Year Award for the first time! This recognition is a testament to the dedication and creativity of our teams around the world. From our global Pepsi redesign to the American compostable bag activation, our efforts to connect with consumers and drive positive growth shows real momentum . I couldn’t be prouder of what our teams have accomplished together and am excited for what’s to come.”
https://www.youtube.com/embed/lJH0HtTxEz0?si=mktOHEud5m-CAO2M
Design Bridge and Partners Won FAB Design Agency of the Year Award
Branding & Design expert Design Bridge and Partners, were named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards. They narrowly edged out their closest competitors who were Denomination.
FAB GOLD Winners were:
Packaging Design:
Luxury Redefined – Bruichladdich by James Cropper
Gallus Barossa Whisky by Denomination
Brand Identity:
Slurpee Brand Evolution by Safari Sundays, New York
Brand Redesign:
Pastiglie Leone by Design Bridge and Partners
Isle of Wight Tomatoes by B&B Studio, London
Interior Design & Retail Environment
The Alchemist, London Victoria by DesignLSM, Brighton
Advertising & Innovation FAB GOLDS
Butterkist Microwave by St. Luke’s, London for Butterkist (Poster / Outdoor / OOH & Best Use Of Media)
KFC “We Heard You” for KFC by Mother ( TV & Cinema Commercials )
Ocado “Inspired Choice” for Ocado by St. Luke’s, London ( TV & Cinema Commercials )
Cocktail Couture for Bombay Sapphire by BBDO New York ( Experiential )
Marmite Patches by OLIVER London for Marmite ( Guerrilla Marketing & Social Media)
BOI-1DA.I by BBDO New York for BACARDÍ ( Best Use Of Technology, Branded Content & Entertainment, Branded Utility )
Lay’s Groundhog’s Day by OMD USA for PepsiCo ( Branded Content & Entertainment )
The World’s Strongest Can by Opinionated Portland for Voodoo Ranger ( Branded Content & Entertainment )
Ring of Comfort by BBDO New York for M&M’s ( Influencer Marketing & Integrated )
Reese’s “Put Peanut Butter In It” for Reese’s by Mother ( Social Media )
Uber One “Best Friends” by Mother for Uber ( Online Advertising )
Perdue Chix Mix by Colle McVoy, Minneapolis for Perdue ( Integrated )
Jack in the Box x Pineapple Express by Carat, USA for Jack in the Box ( Best Use of Media )
A Better Fortune by The Gate London for On Your Side
The FAB Awards Trophies are made out of recycled packaging materials.
A full list of the Winners of The 26th FAB Awards can be seen here.
The deadline for entry submission for The 27th Awards is March 7th 2025.
Source: The FAB Awards
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