Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO of JCDecaux UK – will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. As a succession […]
The inter-agency IPG team of Golin, LOLA MullenLowe, Mindshare, MullenLowe and Big Sync Music launch the Magnum® Wherever Pleasure Takes You campaign and NPD with newly-remixed Troye Sivan tracks Magnum® ice cream has teamed up with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track ‘Honey.’ […]
The AA, the UK’s leading driving services business, launches the next phase of its successful “It’s Ok, I’m with The AA” brand campaign. Developed to challenge and broaden perceptions of the brand – highlighting that The AA is more than just a Roadside Assistance provider, but a source of driving confidence in any situation – this […]
Vodafone’s mobile network for young people teams up with fried chicken shops across the country in new summer campaign by AMV BBDO VOXI Mobile, the mobile network for social media lovers, has turned 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z’s chicken stays in their mouth rather than on their phone […]
Beatgrid, the global advertising effectiveness currency, today revealed unprecedented data-driven cross-media measurement insights at MAD//Fest London 2024 for UK advertisers. Daniel Tjondronegoro, Co-founder and CEO of Beatgrid, presented the findings during a keynote session, showcasing data that challenges traditional advertising strategies and provides actionable insights for the UK market. The presentation kicked off with an […]
The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of a heat stroke. The robot is placed inside a car and its movements are triggered by changes in temperature. […]
FCB London has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. AdVocab, created in partnership with D&AD’s New Talent programmes Shift and New Blood, is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language […]
The Many has been tapped by iconic confection brand See’s Candies for creative strategy and content. The two have collaborated to launch a summer campaign, which kicked off in June and runs throughout the summer. The agency’s scope also includes data and analytics services. For more than 100 years, See’s Candies has been dedicated to making candy Mary See’s way. […]
Creative change agency Born Ugly today announces the launch of the Royal Armouries’ summer campaign, Game Changers. By reframing the existing exhibition through an intriguing new lens and highlighting the Royal Armouries’ events calendar, including spectacles such as interactive jousting, Game Changers is designed to attract young families to the museum this summer. The campaign will go live on 20th […]
