Primark changes the game of the activewear category in latest global campaign by VCCP Today, Primark unveils its activewear collection, Primark Form, with a playful new campaign which skewers the pompous seriousness of the world of activewear – proving you don’t have to pay seriously high prices to get seriously great kit. Created by global […]
Veteran social-first strategist joins the agency’s growing Chicago team Independent, female-owned, full-service advertising agency, Cornett has announced the appointment of Ashley White as Director of Social Strategy. White brings 15 years of experience building brands to be social-first, grounding strategy in real community insights and human-centered storytelling. Across her career, White has helped brands connect strategy with […]
New work from the “Smart to Intelligent” platform debuts during FOX’s Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca Independent agency Hot Lava is debuting new work for Arrow Electronics during The Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Airing nationally on FOX, the :30 spot, titled “The Speed of Arrow,” extends Arrow’s […]
The billboard will be located in Whitechapel and asks a hard question: not who broke Britain, but how might we start fixing it? Elliott Starr, founder and Creative Partner at Belief Studio, has collaborated on a sequel to his Broken Britain billboard, with a new 48-sheet public artwork appearing in Whitechapel, London, during the London […]
Multi-award-winning creative production studio DOOH.com has appointed PR and digital marketing agency We Are Truly as its agency partner, as it looks to strengthen its global profile, expand into new markets and build greater awareness of its work across the international digital out-of-home (DOOH) industry. The partnership will see We Are Truly delivering an integrated PR and marketing programme […]
New brand platform from McCann in London launches following a competitive pitch win and will shape comms, customer experience and content for the healthy recipe-box brand. Mindful Chef is launching a new brand platform, ‘Eat for Joy’, created by McCann in London following the agency’s recent competitive pitch win, as the UK’s highest-rated* recipe box […]
Odeneye will drive AI-enabled innovation and scale impact across the EMEA Media practice Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. The key hire marks a decisive step in Jellyfish’s ambition to build EMEA’s first truly agentic media practice, bringing media, strategy, investment, and […]
ManiLife, the cult-favourite peanut butter brand has teamed up with Wonderful Things for their debut television commercial. The 30-second spot features a playful parody of the premium food genre including a seductive female VO in various states of ecstasy paired with lingering close-ups of ManiLife peanut butter in climactic scenarios before pulling out to reveal […]
Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]