Tourism Ireland has unveiled its new global advertising campaign ‘Ireland Goes Beyond’, created by award-winning agency Grey London – a heartwarming campaign that sets out to redefine perceptions of the island of Ireland as a holiday destination. In a competitive global tourism landscape where every destination is fighting for attention with famous landmarks, white sand beaches, or guaranteed warm weather, Ireland has plenty of competition. To outcompete and grow visitor numbers, Tourism Ireland and Grey […]
Former M&C Saatchi Performance CEO and Dentsu global lead joins CTV-first business as Senior Director of Strategy and Partnerships Sabio, the CTV-first advertising and data company, today announced the appointment of Christian Gladwell as Senior Director of Strategy and Partnerships, strengthening its senior leadership team as it accelerates international expansion and deepens relationships with agencies […]
Bold-New Brand Campaign Features Humorous Video Spots and Wall Street Out-of-Home Takeover, Positioning FactSet as Leader in Purpose-Built AI for Finance FactSet (NYSE:FDS | NASDAQ:FDS), a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a breakthrough brand campaign, designed to pinpoint the weaknesses in “off-the-shelf” AI solutions, underscore the […]
Samsung Ads has today announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free ad-supported TV and on-demand (AVOD) service, continues to set […]
Hire signals Brandon’s ambitions to accelerate client acquisition and expand capabilities Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion. “Brands today […]
Waitrose today launches a bold new brand campaign, The Gastronaut. Following the brand’s hugely successful festive romcom, The Perfect Gift, the new campaign pays homage to another film genre: sci-fi. At the heart of the campaign is a cinematic new advert, created by Wonderhood Studios, which follows the journey of an astronaut as he travels through space. […]
The partnership will support E.ON’s role in delivering joined-up local energy systems for customers, cities, and communities across the UK. Energy provider E.ON has appointed McCann Leeds as its lead creative agency for its Energy Infrastructure Solutions (EIS) division, strengthening how it communicates its work delivering cleaner, more affordable, and resilient local energy systems across […]
Jamie Field has joined BBH London in the newly created role, Head of Creative Innovation and AI. Reporting to Stephen Ledger-Lomas, Jamie will be the point of call for all things AI within BBH. He will be responsible for driving evangelism, adoption, and innovation across all BBH teams, and play a key role in upskilling […]
O2 is starting 2026 with a new brand campaign that puts the spotlight on good decisions and the calm that comes with them. At a time when the beginning of the year is often filled with pressure and uncertainty, O2 reminds audiences that choosing the right fibre and mobile provider can mean one less thing […]
Today, the leader in TV and video market intelligence, Glance, announced two key senior appointments to support its ambitious strategic plan and strengthen operational leadership. Florent Carême has been appointed VP Operations, overseeing the Research, Partnerships, IT and Sales Admin teams. Candice Alessandra has been named Head of Research and Client Experience, leading all international research […]
