BC2 will help brands to unlock their full growth potential with a modular approach to accessing products and services designed to grow brand equity and business performance. Bountiful Cow, a leading independent media agency, has introduced a new brand consultancy, offering specialised services to address the full spectrum of growth challenges facing brands today. Named […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]
Agency founder Michael Pavone will continue as CEO in role focused on expansion Pavone Group has announced new roles for its leadership team that will see company founder Michael Pavone transition to a singular focus as CEO, while agency partner John Bassounas is promoted to president. The moves are aimed at ushering in a new era […]
Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]
Noel (Hamilton) Bunting joins Publicis•Poke as Chief Creative Officer. Bunting will start in January and report to Charlie Rudd, Group CEO of Publicis•Poke, Leo Burnett and Fallon. In her new role as CCO, Bunting will be responsible for supercharging Publicis•Poke’s creative output for the UK and globally. She will be working across Publicis•Poke’s wide variety […]
Deep Focus, the award-winning creative and media agency most recently known as Big Village Agency, is taking back its name under the new ownership of Bright Mountain Media (OCTQB: BMTM). Big Village Insights will continue to operate as Big Village and will serve as a partner to Deep Focus for continuing consumer research and business […]
Media account renewal reflects Specsavers’ commitment to the IPA & ISBA Pitch Positive Pledge Specsavers has renewed its media contract with Manning Gottlieb OMD and OMD Ireland without conducting a competitive pitch, building on its 11-year relationship with the Omnicom agencies. The process, a pioneering move that reflects its commitment to the IPA & ISBA […]
Work will begin immediately on reshaping the brand’s loyalty programme Following a competitive process, itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner. This is the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth […]
Wolff Olins is bolstering its creative firepower, with the appointment of two new creative directors, following new business wins in recent months. Andy Khatouli and George Adams join the global brand consultancy from creative studios Oddigy and DesignStudio, respectively. Adams joins from DesignStudio in Australia, where he spent nearly four years building the agency’s APAC […]
In line with Born Ugly’s ambitious growth plans, the creative change agency has appointed Shelly Greenway and Tim Greenhalgh as its newest Non-Executive Directors. As the Founder and Creative Director at Like a Moth and former CCO at Landor & Fitch, Tim has over 35 years industry experience. He has worked with esteemed brands including […]