Ben & Jerry’s is excited to introduce a new brand campaign created to inspire audiences to action: “Make Some Motherchunkin’ Change!” This marks Ben & Jerry’s first major brand focused campaign in almost a decade, the campaign taps into the ethos behind the company’s decades long heritage in activism and advocacy. The campaign was created in […]
Humanaut Creative Director Bethany Maxfield was chosen as one of Adweek’s Creative 100. The announcement was made June 11th. Maxfield began her advertising career at Humanaut. She started seven years ago as a designer and quickly rose through the ranks to art director, then associate creative director, and finally, creative director. She moved to Chattanooga from […]
Creative agency BMB announces the appointment of Pimwadee Lai as Creative Director, in a move that will strengthen its creative leadership team under new Chief Creative Officer Laurent Simon. Pim brings a wealth of original thinking and experience to the role. She has recently relocated to London from Singapore where she was Creative Director at […]
Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together. So while they might not be […]
Today sees the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]
Danone, one of the fastest growing top 10 food and beverage branded manufacturers in the UK and Ireland, has appointed Clarion Communications to handle its trade PR. Clarion has been charged with growing Danone’s presence across the trade media, raising awareness of the business and its brands by communicating to retailers and key decision makers […]
VeraViews will join CAN’s existing 180+ members in working to break the economic link between advertising and harmful content VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the […]
Onetag’s first-of-its-kind AI-driven Smart Curation technology helps programmatic buyers turbo-charge campaign performance, scale and addressability Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. The Smart Curation platform serves as […]