Voting is Hot AF: Saatchi & Saatchi debut new campaign to drive young voters to the polls

Voting is Hot AF: Saatchi & Saatchi debut new campaign to drive young voters to the polls

Saatchi & Saatchi has today unveiled new creative work, Voting is Hot AF, to launch non-partisan campaign, Just Vote. The campaign is powered by green entrepreneur and founder of Ecotricity, Dale Vince, with insight from leading PR & communications agency, Borkowski. Built on the insight that voting officially makes you hotter – with 40% of […]

Cornett Grows Media Department, Promotes Chris Finnegan to SVP, Media, Hires Director of Performance Media Brian Gilligan

Cornett Grows Media Department, Promotes Chris Finnegan to SVP, Media, Hires Director of Performance Media Brian Gilligan

Independent, full-service advertising agency Cornett has promoted Chris Finnegan to senior vice president, Media, CEO and owner Christy Hiler announced today. Additionally, the shop has hired Brian Gilligan as director of Performance Media. “Chris has helped establish a media analytics practice that has proved invaluable to our clients,” Hiler said. “Under Chris’s leadership, we have elevated our […]

Tequila Rose Targets Pink Energy, Summer Vibes & Ibiza Nights in New Multichannel Campaign

Tequila Rose Targets Pink Energy, Summer Vibes & Ibiza Nights in New Multichannel Campaign

Today, Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters. The TV campaign starts tonight alongside popular ITV2 reality show Love Island 2024 and is supported by out of home, PR, events, and social media until the […]

ARAMARK TAPS SENIOR MARKETING AGENCY VARSITY TO GUIDE COMPANY’S REENTRY INTO THE SENIOR LIVING INDUSTRY

ARAMARK TAPS SENIOR MARKETING AGENCY VARSITY TO GUIDE COMPANY’S REENTRY INTO THE SENIOR LIVING INDUSTRY

New offering — Aramark SeniorLIFE+ — breathes new life into stagnant senior living dining services category Aramark, the largest U.S.-based food service company, is reentering the senior living industry and has tapped senior services marketing agency, Varsity, to help kick off the effort. Varsity’s work includes the development of the new Aramark offering — Aramark SeniorLIFE+ […]

The Many Creates “Reusable Is Beautiful” Campaign for Heal the Bay with AI Aid

The Many Creates “Reusable Is Beautiful” Campaign for Heal the Bay with AI Aid

Independent creative agency The Many has launched a digital display and out-of-home (OOH) campaign for nonprofit environmental group Heal the Bay, which is dedicated to protecting Southern California’s coastal waters and watersheds. The Los Angeles-based outreach debuted Thursday night at the Bring Back The Beach donor gala in which artwork was sold to raise money […]

Fortnight Hires New Head of Business Development Rosemary Calderone

Fortnight Hires New Head of Business Development Rosemary Calderone

Integrated marketer has 15+ years of leadership and growth experience Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and […]

Spotify and Anitta take over The National Language Museum with the “Do You Speak Anitta?” exposition

Spotify and Anitta take over The National Language Museum with the “Do You Speak Anitta?” exposition

Created by Soko, the intervention explores the cultural universe of the singer. Are you fluent in Anitta? In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting on May 28. Visitors are invited to dive deep into the musical universe of the singer […]