Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired  The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel.  How did […]

VML signals a fresh wave of creative excellence as Ryan McManus is named UK Chief Creative Officer

VML signals a fresh wave of creative excellence as Ryan McManus is named UK Chief Creative Officer

Leading creative agency VML today announced the appointment of Ryan McManus as UK Chief Creative Officer (CCO). McManus takes on the UK’s top creative role at an exciting time of growth following the merger of two of the world’s most powerful creative agencies. Sitting at the intersection of creativity and technology to create connected brands, […]

Ocado invites shoppers to let ‘Summer Come to You’ in new campaign

Ocado invites shoppers to let ‘Summer Come to You’ in new campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless  service in a humorous new advertising campaign called “Let Summer Come to You.” It was developed  by the brand’s retained creative agency St Luke’s with Eat Creative, Ocado’s in-house creative team. The films feature customers who are out […]

Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production. The national ad is running on digital and social media. Launch Party won the assignment in January. Staples launched the ProGel® pen to challenge Pilot’s G2 […]

The Many Continues to Build Momentum With Creative Promotion and Hires

The Many Continues to Build Momentum With Creative Promotion and Hires

In tandem with a string of new project wins and website relaunch, independent creative and strategic advertising agency The Many promoted Creative Director Amy Matheu and hired Creative Director Mint Li and Associate Content Director Kevin Sullivan. Amy Matheu has been promoted to creative director following two exceptional years of continued growth as the creative […]

impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth

impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth

iPX24 returns bigger and better in New York City for a two-day event, with added London and Sydney locations impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, […]

Collaborate Welcomes Stuart Parker as Head of Innovation

Collaborate Welcomes Stuart Parker as Head of Innovation

New role created to lead brands into the next era of activation Global independent experiential agency Collaborate has announced the arrival of Stuart Parker as Head of Innovation. The newly created role is designed to help ambitious brands accelerate growth in new places and spaces. Stuart’s brief is to anticipate the future needs of Collaborate […]

CHEERS! CLARION NAMED ‘DRINKS PR COMPANY OF THE YEAR’

CHEERS! CLARION NAMED ‘DRINKS PR COMPANY OF THE YEAR’

Clarion has been named ‘PR Company of the Year’ at the Drinks Business awards. Announced at a ceremony on Tuesday (21st May) at London Wine Fair, Clarion beat stiff competition from other communications agencies to take the crown. Judges praised the agency’s ongoing impressive activations and drinks press office for its clients including Aldi and […]

Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness

Masterclass of Happiness took the world by storm: Visit Finland created a global media phenomenon that boosted travel and generated happiness

Finland, the world’s happiest country for seven years running, was the first country to host its own masterclass. The social media campaign and PR efforts sparked a global phenomenon with awe-inspiring results: earned media value exceeded €165 million and travel to Finland grew notably. The campaign has been awarded in many international marketing competitions. For […]

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]