Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDOOH fits within multi-channel campaigns, and how […]
ABBOTT LYON, the bespoke jewellery company, is launching a new TV spot featuring much loved celebrity personality Stacey Solomon delivering an ode to her sister, Jemma, in which she celebrates the joy of all the little things she loves about her. In the film – ‘Made More You’, created by independent creative agency St Luke’s […]
Global digital marketing business Jellyfish announces its partnership with Jotex, a prominent home interior brand operating within the Ellos Group. This collaboration sees Jotex teaming up with Jellyfish to enhance its presence in Sweden, Norway, Germany, Finland, and Denmark. Leveraging Jellyfish’s expertise in organic search, Jotex aims to bolster brand recognition, drive sales, and expand […]
Agency veteran Erin Hauswirth joins MMB as Group Creative Director according to MMB Managing Partner, Chad Caufield. Hauswirth will help oversee creative for all of the agency’s accounts, working closely with Executive Creative Director David Register. Prior to joining the agency, Hauswirth spent seven years with Brooklyn-based Giant Spoon most recently as Creative Director working with […]
Global brand and design consultancy Conran Design Group has strengthened its consumer brand, product packaging and corporate communications offer with three senior hires in London. Ex-Landor & Fitch Creative Director Nathan Watts joins as Head of Consumer, focusing on driving and developing the consumer offer following a number of recent wins, including Ferrero and Cow […]
In partnership with Direct Line, creative sound branding agency DLMDD and Saatchi & Saatchi have relaunched Direct Line’s iconic sound identity. The distinctive sonic brand asset, fondly referred to as ‘The Bugle’ has not been heard in Direct Line’s brand advertising for over ten years and is widely regarded as one of the most famous […]
DLMDD, the creative sound branding agency, has crafted the new sonic logo for Tetley, which launches today as part of their new radio ad campaign. Its new mnemonic has been created to reflect the Tetley’s comforting, confident, simple and harmonious brand qualities, with the main melody featuring teaspoons ringing off the side of a teacup, […]
For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization’s most precious secrets. Boston agency, Colossus, explores these themes in a fantastical new campaign for client CyberArk. Cyberark, with offices in 15 countries, is a publicly traded information security company specializing in […]
Designhouse partnered with the Springer Nature Group to create their new, and first, employer brand. Springer Nature is a world leading research, educational and professional publisher, with a presence across the globe. Through its portfolio of brands, it was established over 180 years ago and now has a global force with over 9,500 employees in 200 […]
Samsung Ads’ new discovery solution delivers valuable opportunities for content owners challenged in today’s crowded TV landscape. Samsung Ads unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ […]
