Barrett Hofherr, the “biggest small agency in the world,” just got a little bigger by acquiring Oakland-based Funworks. This move not only marks a significant step in Barrett Hofherr’s continued growth but also reinforces its vision of advertising as a potent blend of optimism and innovation. Funworks, known for its unique approach combining sketch comedy, […]
Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]
He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product. The supermarket, which opened its first UK store in Birmingham in 1990, asked […]
Executive Collective Empowers Companies to Balance Planet & Profit As Climate Week NYC gathers global leaders to tackle the pressing issue of climate change, Chiefly & Co., a women-led fractional executive consultancy, is proud to announce its official launch. With a unique model that combines fractional domain expertise with a deep commitment to sustainable practices, Chiefly […]
Free event aims to address why majority of companies measure misleading marketing-success indicators that lead to wasted investments Six out of 10 marketing leaders struggle to demonstrate the impact of their marketing investments because they are measuring the wrong metrics! 40 per cent admit this is because they tend to focus on vanity metrics like […]
Includes “Bias Breaker” tech tackling bias in Gen AI images The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation […]
Premier Digital Media Agency Names Rodney Perry as President of Canadian Coegi Operations Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective […]
3M EMEA Portfolio Leader, Sam Burras, breaks down the components of the award-winning product for Marcomm News and why influencers love it. 3M CLAW™ is born out of consumer insight. A common pain point when hanging heavy objects on plasterboard walls (a material used in lots of homes) is that it can be challenging to […]
Out with the old, in with bold. Independent creative agency, previously known as Double D Creative (DDC), proudly introduces its dynamic rebrand to Rise & Amplify. This strategic repositioning marks an evolution from its original inception in 2006 by founders Tom Dent and Tom Denton. The name takes inspiration from the Tom’s DJ past, which […]
In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]