SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]
The partnership marks a quarter-century by expanding the Sainsbury’s Live digital screen offering and launching an internal network, powered by Nectar360, to reach millions weekly Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, as well as managing Sainsbury’s and Argos’ retail media services, today announces plans to expand its connected digital […]
The venture capitalist, mentor and consultant has devoted his career to helping people and brands enhance their success John Dunning has joined Boulder-based agency Human as President, having served multiple times in the past in similar roles at Dignifi, Recall Masters, Accelerate Ventures and others. The entrepreneur, fundraiser and operational executive will be responsible for […]
Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony, working closely with The Many, today unveils the latest chapter of the ongoing CareCredit “I Can” campaign. The campaign aims to eliminate barriers related to the ‘cost of care,’ shifting the focus from merely addressing immediate needs to fostering aspirational visions for […]
It’s October, which means the world starts to go pumpkin-crazy, from pumpkin flavoured drinks and food to home décor and scents. This Autumn, Costa Coffee is initiating a rebellion amongst pumpkin latte drinkers. For far too long, Autumn has been dominated by pumpkin flavour lattes by coffee shop competitors, giving the public no real choice. […]
Today, Direct Line unveils the world’s first breathalyser toothbrush, a game-changing invention designed to freshen up the drink driving conversation and help Brits avoid taking to the roads over the limit the morning after a night of consuming alcohol. The reveal of the Brushalyser aims to drive behaviour change by getting people to think twice […]
Dive in to life’s simple pleasures with wagamama’s nourishing new menu and soulful partnership with Mental Health Swims Wagamama today announces the launch of its new campaign and first television creative since 2021, celebrating the rejuvenation and invigoration of open water swimming that can also be found in their steaming bowls of nourishment. In this […]
Beatgrid, the single-source advertising effectiveness currency, today announces Terrie Brennan as the new Chief Commercial Officer. Terrie brings a wealth of experience and a proven track record of success in the advertising industry. Terrie’s New York based role with Beatgrid follows eight years in London as Nielsen’s European Digital Lead, preceded by 35 years in […]
Marketing agency Fortnight Collective has created four ads for client Noodles & Company to launch the fast casual dining chain’s first baked pasta dish, Chicken Parmesan. A few of the videos feature ditties that sing the dish’s praises. Fortnight is Noodles’ AOR. In “ParmaSong,” singer-songwriter Matt Farley croons his love for the new menu item […]
London based brand design agency, Lewis Moberly, has created Sour Glass from the Fitzwood Brewery, a beer design concept developed in collaboration with the international Make a Mark initiative. Make a Mark is an exclusive design innovation project developed by global industry leaders: Leonhard KURZ, ESTAL and Avery Dennison. The project aims to explore packaging […]
