Independent creative agency Colossus has launched a national campaign for client New Chapter. The multimedia campaign, titled “Wisdom of Nature,” is a reflection of the brand’s craft and commitment to high-quality, natural ingredients. “It was important to understand the challenge was more than just the vitamin and supplement industry being crowded,” said Matt Cermak, associate […]
Jellyfish, the integrated global digital marketing business, is announcing the promotion of Natasha Wallace to the position of Managing Director for the Netherlands, from VP Strategy. Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media. Natasha’s career spans influential roles at Publicis, Mindshare, […]
The global programmatic curation platform continues to build momentum with three senior additions to the team Cookieless curation AI-powered programmatic platform Onetag today announces the appointment of Mabroor Ahmad as Sales Director, Supply, alongside key global and US hires, as it continues to lead the charge in smart programmatic technology that identifies the best quality […]
Speedo, has partnered with independent creative agency MIRIMAR to create “Go Full Speedo,” a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand’s heritage and status as a global icon.Go Full Speedo is a rallying cry for swimmers worldwide. It’s a […]
Independent New York-based media agency now represents one of the nation’s fastest growing pizza brands Marco’s Pizza, one of the nation’s fastest-growing pizza brands, recently named Noble People as its media agency of record. Noble People is responsible for all media buying, planning and strategy for the brand across national and regional marketing initiatives. Marco’s […]
Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen’s core values: delicious taste, the best natural ingredients, and health benefits. The centerpiece of the campaign is a media first bespoke competition offering one lucky winner a dream garden makeover worth £25,000 […]
The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
Spanish hypercar brand Hispano Suiza has appointed global experiential agency Collaborate to create real life activation at the Goodwood Festival of Speed 2024. The activation is part of a global strategy to unveil the hotly anticipated Hispano Suiza Carmen Sagrera. The Carmen Sagrera is the third model in the company’s range of hyperlux, electric hypercars –the Goodwood dynamic launch marks Hispano Suiza’s 120th anniversary. Collaborate has landed the business in a three-way competitive pitch. The […]
Barclaycard today (2 May 2024) announced that it has renewed its entertainment partnership with Global, the Media & Entertainment Group, to sponsor the biggest live events in Global’s portfolio for five more years. This builds on an already successful three-year partnership between Barclaycard and Global. Barclaycard will continue as headline partner of Capital’s Summertime Ball […]
Weber Shandwick, the earned-first global communications agency, has appointed Yan Elliott to the role of Chief Creative Officer to bolster the agency’s overall creative vision and execution. Elliott’s appointment underscores the commitment to broaden the creative initiatives within the agency as part of an ambitious growth agenda. He has served as the interim lead since […]