Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, the newest addition to the Match Group portfolio. The League, a premium dating app devoted to creating power couples from its curated community of singles seeking equally ambitious and driven partners, doesn’t believe in settling. The pitch? “Be a Goaldigger.” The campaign’s bold designs and […]
The network owned by independent creative agencies grows its global creative capabilities with Istanbul based member Award winning full-service creative agency Roy+Teddy have become the latest agency member to join by The Network, the independent global network for independent hotshops founded by the late Per Pedersen. by The Network – creators of highly acclaimed industry […]
Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global […]
Madwell and Digitas alum brings a full-service approach to Movement’s client partnerships, helping brands achieve greater success on and offline Social media agency Movement Strategy has added award-winning agency leader Joe DeSalazar as EVP, Head of Accounts. DeSalazar will oversee the Account Management team with the goal of finding new and creative ways of driving […]
PPA launches Action Net Zero Pathway to drive sustainability progress The PPA today announces the launch of its Action Net Zero Pathway which has been set up for the Publishing Industry to play a role in reducing Greenhouse Gas emissions (GHGe) and tackle the climate emergency. The PPA’s Action Net Zero Pathway can be found here. With the […]
Specsavers today unveils phase two of its Lost & Found campaign to highlight its specialist audiology services. This time, the campaign focuses on the simple joy of rediscovering ordinary sounds again. The integrated campaign – ‘The joy of ordinary sounds’ – was created by Specsavers Creative and runs from 15th September – 31st October. It includes a TV, […]
Independent full-service media agency SwellShark has been selected as media agency of record for PBS. Recognized as the most trusted brand in media for the past 20 years, PBS has long enjoyed a sizable audience across all platforms. Yet as viewing habits evolve, PBS looked for an agency partner that would further diversify their audiences as well as […]
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work. During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot that is inspired by a classic Abbott […]
Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores […]
