The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]
The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level […]
The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability communications practice, offering expert positioning, counsel and storytelling for organisations while helping them navigate an increasingly complex […]
In a strategic expansion move, Foap.com, the trailblazing platform connecting over 4.5 million creators globally, proudly announces the appointment of former Saatchi & Saatchi IS MD Michał Glapiński as Chief Strategy Officer & Managing Partner, and former Meta Creative Shop Head Edyta Kotowicz as Executive Creative Director & Managing Partner. This significant addition to the leadership team aligns with Foap’s mission to redefine the […]
Leeds marketing agency – ThinkOTB – has been appointed to support the leading wool bedding retailer and sleep specialists, Woolroom, to further expand its natural sleep brand overseas. Based in Rutland, Woolroom make sustainable and ethical wool and natural products, including duvets, pillows, mattresses, mattress toppers and protectors, bedlinen, and throws, all designed to work […]
Independent global brand design agency, Pearlfisher announce Chloé Templeman as Executive Creative Director of its London studio. This appointment marks a significant milestone in Pearlfisher’s journey of long-term growth and evolution, further bolstered by the recent appointment of Jason Brown as Global CEO of its London and New York studios. Starting in April, Templeman will […]
Tesco Mobile has today launched a new brand platform, wryly spotlighting the advantages of being connected to the Tesco Mobile community. ‘It Pays to be Connected’ has launched nationwide across channels including TV, Social, Print and OOH. The first iteration of the campaign, created with BBH London, is a uniquely British take on Tesco Mobile’s helpfulness, […]
The child rights organisation ChildX, which works to stop paid sexual abuse against children, is now demanding legislation holding gaming companies accountable for taking measures to secure their platforms for children. The campaign also spreads information to the public and parents by illustrating how perpetrators can hide behind gaming avatars. Perpetrators are where children are. […]
McCann Central has announced changes to its senior management team to continue to drive growth and innovation. Stepping into the role of Managing Director at McCann Birmingham is Lucy Hudson, who brings a proven track record of driving growth and fostering client relationships. Passionate about DE&I, Hudson co-founded McCann Central’s Margot Collective last year, an […]
The Many has won an assignment to create the Summer 2024 marketing campaign for OutshineⓇ, Nestlé’s brand of fruit-based frozen snacks. The effort, which launches in June, will leverage The Many’s innovative Participatory Marketing™ and Connections approach, which will focus on real consumer stories to amplify the brand’s presence. This collaboration represents an advancement for both The Many and Outshine. Together, they will initiate a series of dialogues with consumers […]
