Full-service advertising agency Deep Focus has launched a new round of creative for Aruba Tourism Authority that continues to showcase the positive emotional impact that makes traveling to the island unique. The work launches today and will run throughout the year. The integrative campaign will encompass North America, Latin America and Europe, with localized versions of ads adapted for […]
Effie UK and Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today According to a new report, Evolving Aspirations: Navigating Status, by marketing effectiveness Effie and world-leading research and insights organisation Ipsos, what we find aspirational today is quality over flaunted wealth, and seeing ourselves as the keepers and […]
The ad industry vet, who’s held prior roles at R/GA and 180LA, joins the agency as its first CMO, overseeing PR and driving new growth as Erich and Kallman expands. Erich and Kallman, the independent, award-winning agency co-founded by Steven Erich and Eric Kallman, and known for crafting campaigns that are both fun and unforgettable, […]
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. […]
Full-service media agency group will play a key role in expanding the capabilities offered by fast-growing MTP Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi and RADaR, is joining the MTP group of […]
After a decade of trailblazing in the advertising world, Circus Maximus is thrilled to announce its transformative rebranding into Launch Party. Launch Party specializes in the critical phase of brand development: the launch. Over the past ten years, Circus Maximus honed a distinctive blend of seasoned advertising expertise and entrepreneurial zeal, topped with a touch of […]
Using an unmissable font made out of excrement, the campaign petitions for the eradication of sewage from British waterways In a UK election year when the power of voter opinion is at its peak, creative industry alliance Central Office of Public Interest (COPI) are galvanising the public to help prevent sewage dumping once and for […]
Laura Witte and Alexandra Johansen bring fresh international perspective Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined the business in 2023, also celebrates a promotion to PR Account Manager. Carnsight specialises in working with agencies and founder-led […]
One of the UK’s best-loved sausage makers, HECK!, has unveiled a playful new brand platform designed to reinvigorate the category – sparking joy and excitement in a Gen Z world. What The HECK!, an adventurous brand experience developed in partnership with global design consultancy Elmwood, is designed to appeal to a younger audience by tapping into […]
The partnership management platform has hired the experienced affiliate marketer to lead its efforts in the region impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to […]