MarTech and e-commerce connected agency SalesTube, a division of Group One, Serviceplan Group’s agency in Poland, have been selected by Avon International as consultants for a global project in the field of marketing data analytics. One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing […]
As American Express presents BST Hyde Park celebrates its 10th year, AEG Global Partnerships, the team behind the naming rights and partnership activations at the festival, is looking back at some of the highlights and how these activations continue to enhance the experience of millions of festivalgoers. Since the festival’s inception a decade ago, the […]
The nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day. According to new research from customer experience marketing agency Gekko, more than half (52%) of respondents expect […]
Creative change agent Born Ugly announce the addition of two new members to its team. The new hires are part of Born Ugly’s strategy to grow its capabilities in the area of strategic creative problem-solving and deliver category defining work for its clients worldwide. Born Ugly welcomes Amy Dennis as Client Director to its growing […]
Wimbledon fever is upon us, and the world’s most famous Grand Slam tennis tournament steeped in history and prestige kicked off this week. Wimbledon will be beamed to tennis fans around the world. In celebration of this significant event, Polo Ralph Lauren eyewear – part of EssilorLuxottica brands portfolio – unveils the new Polo Ralph […]
French luxury perfume, cosmetics and skincare house, Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France. The campaign consisted of the series of IAB formats utilising high quality video and images in display ad spaces. Unlike conventional advertising technology, SeenThis proprietary adaptive […]
The founding members of global success, TPXimpact, have a new start-up, Pivotl, and have selected YOLK to lead its brand development and creative roll out. Pivotl Limited, the new data specialist company, founded by James Herbert and Sacha Rook, formerly of TPXimpact, has appointed YOLK Creative London Limited as its brand and creative partner. YOLK is a progressive creative […]
Expandi, the largest European B2B adtech and martech provider, today announced the integration of Session Media Ltd, an award-winning UK-based B2B digital agency into the group. Session Media‘s forward-thinking digital advertising and optimisation services will complement Expandi Group’s existing tech-enabled offerings, opening new opportunities for current and future clients and agencies around the globe. Expandi’s […]
Werther’s Original, the beloved confectionery brand and Immediate Media have announced an exclusive multi-platform campaign inspiring Immediate’s audience of home cooks to sample the Werther’s Original collection through a series of bespoke recipes and content. Titled ‘A Little Piece of Warmth’ the campaign sees highly targeted digital display and social amplification across Immediate’s market leading brands […]
A pre-school play, a life drawing class and a terrible date are among the moments when Ocado shoppers are struck with inspiration to add to their shopping trolley in the latest campaign for the UK’s best online grocer, created by St Luke’s. This campaign is the next evolution in the online supermarkets advertising and sees […]