Porter Novelli introduces new ‘borderless’ network model in wake of global economic backdrop and evolving client needs

Porter Novelli introduces new ‘borderless’ network model in wake of global economic backdrop and evolving client needs

The Connected Core brings together the best talent in a team that’s borderless and not restricted by region – providing clients with agility, connectivity and accelerated growth Porter Novelli introduces a new global network model in response to evolving client needs – The Connected Core. The model enables the agency to cherry pick talent across […]

The Pleasure is Always On with Sunhouse’s Designs for New Magnum® Double Limited Editions

The Pleasure is Always On with Sunhouse’s Designs for New Magnum® Double Limited Editions

Independent design agency Sunhouse doubles the pleasure with its designs for Magnum® Double Sunlover and Magnum® Double Starchaser, two new extra indulgent limited editions ice creams. With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour […]

DELSEY PARIS appoints FRED & FARID PARIS Agency for the Launch of Its New Global Communication Campaign

DELSEY PARIS appoints FRED & FARID PARIS Agency for the Launch of Its New Global Communication Campaign

DELSEY PARIS, the European leader in premium luggage and the world’s second largest, announces its partnership with creative agency FRED & FARID PARIS for the launch of its new global communication campaign. Since its inception in Paris in 1946, DELSEY PARIS has established itself as one of the most recognized and sought-after luggage and accessories […]

MEET THE PEOPLE ADDS SALTWATER COLLECTIVE TO ITS GROWING ROSTER OF AGENCIES

MEET THE PEOPLE ADDS SALTWATER COLLECTIVE TO ITS GROWING ROSTER OF AGENCIES

New York based agency group strengthens its digital core with this latest acquisition Meet The People — the innovative new alternative to the big advertising holding company model — launched by Tim Ringel in 2021, today announced the addition of Portsmouth, NH based Saltwater Collective to their roster of agencies. Back row L-R Craig Ellis, President, […]

The Very Group appoints The Gate as lead creative partner

The Very Group appoints The Gate as lead creative partner

The Very Group, operator of digital retailer Very, has appointed The Gate as its lead creative partner following a competitive pitch. The Gate, which is part of MSQ, will begin working on a revitalised brand platform and creative approach, delivering key creative campaigns for the brand across the year. The Very Group was supported in […]

Interbrand launches 2023 Breakthrough Brands Report revealing the emerging brands disrupting the global market

Interbrand launches 2023 Breakthrough Brands Report revealing the emerging brands disrupting the global market

– AI health scanning concept from Spotify co-founder, an elevated take on tinned fish, and an Indian matrimony app in the Top 12 – ‘Overnight success’ OpenAI joins other technology brands including luxury ‘sleep pod’ purveyor Eight Sleep and HiPhi premium electric vehicles – Creative studio KidSuper captures Gen Z’s digitally-rooted design language with its […]

TUI hires Ant & Dec as ‘Happiness Ambassadors’ in new campaign by Leo Burnett UK and Mitre Studios

TUI hires Ant & Dec as ‘Happiness Ambassadors’ in new campaign by Leo Burnett UK and Mitre Studios

The latest campaign aims to shine a light on the lengths that TUI employees will go to ensure customers’ holiday happiness In TUI’s latest social-first campaign under the Live Happy brand platform, Ant & Dec are recruited as TUI’s official ‘Happiness Ambassadors’. View this post on Instagram A post shared by Ant & Dec (@antanddec) […]