The company continues to strengthen its leadership in the UK. Schbang UK has bolstered its leadership team in the UK with the appointment of Sarah Coles as Creative Director and Partner. She previously worked at Wieden + Kennedy, Havas Group and Hakuhodo and has a track record of creating effective communication for global brands like […]
Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM. Director […]
Reinvented for a new generation of travellers with a slick rebrand and ad campaign Eurotunnel Le Shuttle, the popular cross-channel car rail service connecting the UK and France, today announced a major rebranding initiative supported by a new ad campaign. Effective immediately, the service will now be known as LeShuttle, with a renewed focus on […]
Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
Kerrymaid, the professional dairy brand developed by chefs for chefs, has appointed Clarion Communications as its UK PR agency to carry out its B2B marketing solutions. Clarion’s B2B division, which includes clients Unilever, Tate & Lyle and Jacobs Douwe Egberts, to name but a few, secured the contract in a non-competitive process, having demonstrated its […]
New campaign designed to recruit Gen-Z, brings to life the transformative effects of Lynx Africa, and proves it will keep users feeling ‘fresh as fresh’ with the GOAT of fragrance Lynx, the UK’s largest male fragrance brand is back and shaking things up with a brand-new ATL campaign to recruit the next generation of Lynx […]
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]
Metaforce partners with leading enterprise software company to drive a comprehensive rebranding effort, launching this week. Metaforce, the ‘special forces’ of marketing, and its client FinancialForce, the platform for services businesses, today jointly announced the launch of Certinia, the new name for FinancialForce. FinancialForce chose Metaforce to lead its global rebrand, and the name change […]
For marketing and communications teams, international growth has always been a big target, but an equally large difficulty. Localisation is a tough nut to crack. The buzzword of 2023 has without a doubt been ChatGPT for our industry, there are risks that come with it, and there are huge opportunities too. This was what caught […]
Author: Daniel Tjondronegoro, Co-Founder of Beatgrid At Beatgrid, a cross media, single source adtech solution, we’ve witnessed an aspect within the industry that’s on the top of everyone’s mind and calling for an answer: managing conflicting data in the TV advertising market. The television advertising market is set to encounter a multitude of measurement currencies, […]