Independent agency 62ABOVE is launching a new campaign this month in multiple markets for Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley Casino & Hotel in North Carolina, according to Founder / Chief Relationships Officer for the agency, Jon Bailey. The campaign is entitled “Put On Your Party Hat”. HCCR 50 COMBO from 62Above on […]
- Kennedy takes on new Creative Director role following period of growth for the agency
- Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy”
Following a period of significant growth, M&C Saatchi has boosted its creative leadership with the promotion of Tom Kennedy to a newly created Creative Director position. Kennedy is stepping up to Creative Director from his current role as Senior Art Director. He joined M&C Saatchi Group in December 2018, originally working at customer agency LIDA, which merged with M&C […]
On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. The film premiered on CNN with the initiative also receiving prominent support from high profile anti-gun violence activists including; Fred Guttenberg; Nancy Pelosi, Speaker of the United States House of Representatives; and actress and Newton Action Alliance advisory board member Alyssa Milano.
#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A.
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising
Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats. The challenge was to re-engage North American travellers to Barcelo.com’s Caribbean destinations in the […]
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
Alpen, the UK’s number one muesli , is celebrating its 50 birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. Returning to TV for the first time in over four years, the […]
The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.
One Day secures I Saw It First and leads paid media during Love Island sponsorship.