Making a House a Home, KBC Bank Navigates the Pitfalls of Home Renovations

New campaign by FamousGrey and HAMLET highlights the transformative journey of young homeowners as they renovate their new homes

The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch ‘Home Renovation Housing & Energy’ aimed at supporting homeowners in funding often complex renovations for sustainable and energy-efficient home improvements, with KBC Bank as your trusted partner.

Created by Brussels based creative agency FamousGrey, and directed by Bernd Faass through international production company HAMLET, ‘Housing & Energy’ recognises that home renovations become more than just about bricks and mortar. They are an emotionally charged transformative journey, a physical, emotional and financial rollercoaster all in one. From a struggle with wrong measurements and accidents to negotiations with tradespeople, to balancing rapidly depleting finances, the journey is rife with ups and downs.

The swift-moving spot, which is running on Belgian TV channels, showcases a range of emotions and relatable experiences for the audience, with wit and charm. Its message will likely resonate with a lot of people who have their own experiences of home renovations.

Bernd Faass, Director, HAMLET said: “It was a fantastic project, sort of like self-therapy. I’m currently renovating a house myself, so I had a real-time insight into the extreme emotions that come with renovating. I wanted to translate these roller coaster rides of emotions also to the visuals. So the idea was to treat each scene individually, make each shot different. The less the viewer can anticipate a visual concept, the better – but at the same time always maintain the human touch and the connection to our characters.“

Peter Ampe, Executive Creative Director, FamousGrey added: “Bernd has a gift for portraying reality in a way that makes it funny. Moreover, he adds an aesthetic layer to it that also makes the whole piece more beautiful. This combination of cinematic and recognisably human is perfectly what we needed for this film.”

Source: FamousGrey

  Advertising, Campaign, FamousGrey, HAMLET, KBC Bank, Marketing