Diversity media network Brand Advance extends partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network

Diversity media network Brand Advance extends partnership with Brand Metrics

Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns […]

The Croc creates high-end cinematic B2B campaign for Sohonet’s Emmy award-winning production software: ClearView

With filmmaking still struggling with the effects of the pandemic, The Croc’s “Realise Your Vision” campaign gives the TV, Ad and Film industries the

The Croc creates high-end cinematic B2B campaign for Sohonet’s Emmy award-winning production software: ClearView

B2B agency The Croc has created a new strategy and multi-channel content campaign featuring a cinema-quality hero film for Sohonet’s ClearView TV, Advertising and film production software. When the pandemic hit, filmmaking was thrown into crisis with an entire industry scrabbling around for a way to keep the cameras rolling. Sohonet’s ClearView remote collaboration software […]

Dentsu survey signals Marketer shift to creative & centralised solutions

Dentsu survey signals Marketer shift to creative & centralised solutions

85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]

BLACKJACK PROMOTIONS Appoints New Head Of Creative Partnerships

BLACKJACK PROMOTIONS Appoints New Head Of Creative Partnerships

 Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, is strengthening its senior leadership team with the appointment of Richard Simkins as Head of Creative Partnerships.   Joining from a consultancy background, Richard brings with him 20 years of experience in the creative industry. For the past decade, he has led innovation teams to devise and deliver outdoor advertising and experiential campaigns for some of the world’s most well-known brands.  In his role at […]

Mediaplus wins Nikon Account Covering 12 European Countries

Mediaplus International has won the pitch for Nikon’s European media account. The long-established company is aiming to strengthen its market position providing high-end products for amateur photographers and professionals by establishing a bespoke, centralized media agency model.

Mediaplus wins Nikon Account Covering 12 European Countries

Mediaplus wins Nikon Account Covering 12 European Countries