National Rail Issues Rallying Call to Customers

National Rail Issues Rallying Call to Customers

New Campaign Shows the Joy of Connection Through ‘Being There’ Rail Delivery Group (RDG) in collaboration with Britain’s train operating companies, Network Rail and Great British Railways Transition Team (GBRTT), launches an industry-wide rallying call to customers this Spring with a new campaign entitled, ‘Nothing Beats Being There’. The work boldly calls out the joy […]

Barnardo’s launches its first ever legacy TV campaign ‘Be More Gladys’.

Barnardo’s launches its first ever legacy TV campaign ‘Be More Gladys’.

The UK’s largest children’s charity, Barnardo’s, is encouraging people to leave a gift in their will to help increase long-term funding for its services supporting children, young people and families. The charity has launched its first legacy television marketing campaign to inspire people to leave Barnardo’s a gift in their will. It will feature across […]

Gassed secures Fabletics and Ruggable TikTok accounts

<strong>Gassed secures Fabletics and Ruggable TikTok accounts</strong>

Top 10 TikTok agency in North America charged with delivering growth through creative and paid media acquisition for the brands Gassed, one of the few agencies that create both user generated content and handle media buying on TikTok, has secured two new account wins in the form of Fabletics and Ruggable. The Top 10 TikTok […]

Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap

<strong>Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap</strong>

Homethings – the most innovative challenger brand in sustainable home care – today reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and […]

The Distillery Project Partners with Consumers Credit Union; Readies First Work

<strong>The Distillery Project Partners with Consumers Credit Union; Readies First Work</strong>

Independent, creative and strategy agency The Distillery Project (TDP) has partnered with Consumers Credit Union (CCU), an open-to-the-public, not-for-profit institution. Consumers Credit Union engaged TDP for strategic and creative services to develop CCU’s brand story and create a comprehensive multiplatform communication program to support awareness of the CCU offering and drive overall business growth. TDP partnered with Glass Box Research […]

“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility

<strong>“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility</strong>

Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]

Actor John Michael Higgins Brings Levity to the Wedding in Intermark Group and Physicians Mutual Ad

<strong>Actor John Michael Higgins Brings Levity to the Wedding in Intermark Group and Physicians Mutual Ad</strong>

Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Group have created “Wedding Joy,” a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot […]

SPECSAVERS LAUNCHES INTEGRATED CAMPAIGN TO HIGHLIGHT THE BENEFITS TO CUSTOMERS OF ITS LONG-STANDING PARTNERSHIP MODEL

SPECSAVERS LAUNCHES INTEGRATED CAMPAIGN TO HIGHLIGHT THE BENEFITS TO CUSTOMERS OF ITS LONG-STANDING PARTNERSHIP MODEL

Your Care is our Business campaign brings warmth, humour and a twist to show there’s more to Specsavers than just glasses A national campaign is launching by Specsavers this weekend to shine a light on the local experts who own and run individual stores – providing the best level of care to their communities.  In typical Specsavers’ style, Your […]

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]