The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is thrilled to announce the selection of Barrett Hofherr as its new Agency of Record. This partnership marks a significant milestone for The Habit Burger Grill as it takes bold steps to reimagine its creative […]
When Rogerson Communities, a Boston-based provider of housing and healthcare for older adults needed a ‘Brand Positioning Study’ they called on Rich Schreuer, a market researcher with Echo Cove Research. He tested multiple broad positions for the brand and the messaging was starting to emerge. But they needed a branding partner to give these insights […]
Saatchi & Saatchi has appointed Emily Lewis-Keane as Strategy Partner and Jimmy MacAskill as Strategy Director, bolstering the department led by CSO Richard Huntington. As Strategy Partner, Emily will work closely with Richard and Head of Strategy Sam Wise to deliver industry-leading strategy for the company. Her role will see her lead strategy for one of the agency’s three […]
Jellyfish, a leading global digital marketing business, is delighted to announce the appointment of Stephanie Parry as Executive Vice President (EVP) of Client Management. With an impressive track record spanning 17+ years, Stephanie brings a wealth of experience in both large multi-market organizations and high-growth SMEs. Stephanie’s focus will be on our growing portfolio of […]
Thrilling Campaign Unveiled at TwitchCon 2023 Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, have unveiled an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing […]
With increasing amounts of mergers, acquisitions and consolidations of traditional mainline agencies along with an ever increasing demand for digital, what’s lost is the culture of advertising. A culture that provokes, moves and communicates, those in and around them, that consume and create it. One such product of that culture is Scarecrow M&C Saatchi, an […]
Rick re-records iconic hit single ‘Never Gonna Give You Up’ to highlight how everyone’s hearing is different Specsavers today unveils a new, integrated marketing campaign fronted by music legend, Rick Astley, to get the nation talking and thinking differently about their hearing. To kick-start that national conversation, Rick has re-recorded his iconic 80s hit single […]
The appointment is the first senior hire by Chief Creative Officer Carren O’Keefe, who joined the agency this summer. Digitas has bolstered its creative credentials by hiring Eric Chia as the agency’s first ECD of Design. The appointment is indicative of the agency’s commitment to craft, and its focus on bringing technology and design closer […]
This innovative sweepstakes takes inspiration from blood-filled events in the game to help players save lives in the real world – and they can win a custom-built PC, infused with real human blood In honor of Diablo IV’s Season of Blood, people in the United States are getting the chance to take part in a […]
Ideated by creative agency LePub, the campaign is an invitation to indulge in your daily routine and embrace delight. Marvis, the Italian toothpaste brand, originating in Florence, has launched a fresh positioning campaign titled “Marvel Your Routine” to challenge the notion that oral hygiene is a tasteless, clinical chore. A farewell to a boring routine […]