Boston agency Colossus has hired Trish Dowley as executive producer. Trish joins the thriving indie shop after honing her skills at agencies such as MullenLowe and Arnold. She has worked on Fortune 500 brands including Acura, Google, JetBlue, Carnival, U.S. Cellular, Avis, McDonald’s and others. “Trish has helped create some amazing work over the years […]
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]
By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]
prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]
New campaign for translation provider Translated celebrates the unique value of humans in translation Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. We decode languages that extend beyond mere words, enabled by our cultures, experiences, and beliefs. As humans, we remember, we imagine, and we interpret, all […]
Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand1, announces the launch of a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by our in-house agency Wink Creative (named Ad Age’s 2023 In-House Agency of the Year), with help from our friends at Pretty Bird, powerhouse director, Calmatic, and […]
F&F’s fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH. The new platform, ‘Makes Fashion Sense’, is a move for F&F from value and location based, to a style focused choice. Makes Fashion Sense communicates F&F’s focus on providing high quality […]
Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademark deliciousness to infuse […]
The John F. Kennedy Library Foundation tasked independent agency Troup with driving awareness for a new exhibit, Service and Sacrifice, which tells the lesser-known stories of World War II. Troup created an integrated campaign including tv, social and OOH to drive awareness of the exhibit. OOH features historical photos that document the military service experience […]
Travelodge launches new multi million pound integrated advertising campaign to showcase its role in key occasions in life The new campaign features Travelodge’s next generation room Travelodge, the UK’s first budget hotel brand, has launched a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value […]