Online Cries For ‘Steak Stroganoff’ Turned Into Dramatic Reenactments Fortnight Collective, the independent advertising and branding agency, has launched a breakthrough campaign for Noodles & Company’s wildly popular Steak Stroganoff, only available for a limited time, that uses AI to bring to life actual social comments from the brand’s most vocal and ‘Strog’-obsessed fans. The campaign […]
Veteran brand strategist and business operator joins the agency to expand offerings and drive growth Barrett Hofherr today announced the appointment of Kyle Duford as associate partner and director of Client Strategy & Services, further strengthening the agency’s strategic leadership as it continues to expand its full-service offering. Duford is a seasoned brand strategist and former executive creative director—most recently with […]
Tanqueray is proud to announce Sarah Jessica Parker as its global ambassador, kicking off a new series in which the iconic premium gin brand teams up with a carefully curated selection of cultural voices to celebrate spectacular effort and mastery of craft. More than a campaign, this is a global movement, led by Sarah Jessica […]
Leading independent global Challenger network, VCCP, today announced a move to significantly bolster its Asia-Pacific footprint through the acquisition of Singapore’s premier award-winning independent agency GOVT and its sister digital agency Ministry. The new entity, GOVT VCCP, is a combination of VCCP’s current operations in Singapore and GOVT Singapore and Ministry, and will offer a […]
Rob Knight, Managing Director of Web Design & Development agency, Kitty In the beginning, web design used to be about one audience – humans. People with browsers, thumbs, short attention spans, and feelings. We crafted the look, the flow, the subtle cues that build trust. Then came the first great shift in discoverability. Search engines – from the early […]
Subway is entering the value conversation with a new menu innovation that challenges the notion that quality and affordability are mutually exclusive. Protein Pockets deliver 20+g of protein with freshly sliced lean protein, fresh veggies, and tasty sauces – all freshly made and priced at just $3.99. Protein Pockets debut with a lineup of four […]
Charlene Chandrasekaran returns to BBH where she started her career in 2010 BBH has made yet another hire in the creative department, this time naming Charlene Chandrasekaran as Deputy ECD. Charlene returns to her alma mater, BBH, where she originally joined in 2010 following the completion of the Watford Advertising Course. She worked at BBH […]
Net Conversion, the Orlando-based performance media agency, is adding three vice presidents and opening its first Midwest office as the company positions itself for its next phase of growth. The agency has named Logan Marshall as Vice President of Analytics, Sara Eader as Vice President of Integrated Media, and Joshuah Rodery as Vice President of […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such […]
In a coffee culture dominated by creamers containing artificial flavors, stabilizers and hard-to-pronounce ingredients, Horizon Organic is taking a radically different approach: real dairy, organic ingredients, and nothing extra. The brand partnered with indie agency Duncan Channon to launch a national campaign introducing the first available USDA-certified organic coffee creamer. An expansion of their product […]