Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category. The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
The Helping Plate was developed with DDB Unlimited and is based on scientific insights
Many parents face a daily problem: their children don’t eat enough vegetables. HAK,one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen (WUR)developed scientific insights […]
The documentary is supported by influencer content featuring two adult entertainment influencers interviewed by Sylvia, a porn avatar
Created by Beta Alliance’s in house creative and production team, the 20-minute documentary tackles the practical and ethical implications of humans’ developing sexual relationships with technology, ultimately posing the question: Is it possible (and if so) is it then moral to have a romantic relationship with a robot? The documentary explores these controversial themes through […]
By Wybe Magermans, director at WMH and Branded
Since the Mayor of London declared a state of emergency on 9th Jan, Zone 1 Londoners have been living in “28 Days Later”. The centre of London has turned into a ghost town. The latest UK lockdown closed everything apart from the essentials and the government’s strong advice to stay indoors continues. But of course, people still […]
Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs
Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]
Independent creative agency isobel have created a new campaign for Procter & Gamble brand Old Spice, targeting UK gamers. The campaign, created during lockdown, features an animated version of brand spokesman and Old Spice Guy Isaiah, travelling between gaming worlds. It features Old Spice’s latest scent – Captain. The film will be promoted within mobile […]
Newly created global role accelerates end-to-end creative commerce offering
VMLY&R COMMERCE, announces the promotion of Debbie Ellison, Chief Digital Officer Geometry UK, to Global Chief Digital Officer with immediate effect. In this newly created role, Debbie becomes responsible for driving new business opportunities, revenue streams and enhanced capabilities for clients and for VMLY&R COMMERCE. Her brief is to create innovative, effective digital commerce solutions […]
MarComm News are loving this tactical Print Ad by Uncommon for The Guardian 1920 An American woman can vote. 1952 An Asian American woman can vote. 1965 A Black American woman can vote. 2021 A Black, Asian American woman can win. Hope is Power. The Guardian. There is nothing more to comment on this. Kudos […]
- Integrated marketing and communications agency wins social, PR and content brief –
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective, eco-friendly way, will formally launch in May, supported […]