Today at 8.00am, John Lewis launched its 2022 Christmas advertising campaign. The 90 second advert, entitled ‘The Beginner’, follows the launch of the ‘Building Happier Futures’ programme from the John Lewis Partnership, which is a long-term commitment to help young people with experience of the care system in a number of ways, including to find […]
Celebrating the welcomed return of fun-loving, chaotic Christmas get-togethers, Argos’s Christmas advert will air for the first time from 5:30pm across ITV and Sky channels on 9th November. Through the story of a small family meal that becomes a very lively party, this year’s advert marks the return of Christmas as we know it, with family, friends and […]
As many of us around the world head into uncertain macro-economic times, many of our clients ask us – what can they do from a business development point of view to best safeguard themselves for bumpy times ahead? There are several initiatives we normally recommend but there’s one strategy that comes out above all other. […]
Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign. The communications strategy has been led by AMV BBDO who were appointed to work with the healthcare brand in May, following a competitive pitch alongside two other agencies. Bupa’s new sustainability strategy, focussed on […]
When Arbella Insurance wanted to tackle the rookie home ownership insurance market, they called on two local talents to help tell the story, Patriots quarterback Mac Jones and Joe Berkeley LLC. The results are two :30 commercials that address being a rookie homeowner and insuring that first home, as both can be “full of surprises.” […]
Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
Within the framework of an awareness campaign on the need to stop postponing annual breast exams, more than 30 Argentine NGOs* leaders in cancer awareness, communicated this past Oct 19th the joint decision to postpone World Breast Cancer Day, and then continue to postpone it day after day for two weeks. The action, which generated […]
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research released today by digital agency iCrossing. The study, conducted by YouGov for iCrossing, explores the attitudes and intentions of more than 1000 UK marketing decision makers towards […]
The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand […]
What do you get when you team up iconic chocolate royalty with the nation’s favourite coffee shop*? Costa Coffee’s new festive campaign invites chocolate-loving fans to indulge their re-mixed taste sensations this Christmas with the launch of two new drinks inspired by Toblerone® and the return of the fan favourite – the Terry’s Chocolate Orange® Hot Chocolate. […]