DLMDD, the creative sound branding agency, has crafted a new sound identity for Müller Yogurt & Desserts, bringing a sense of positivity, delight, and satisfaction to the much-loved brand. With a brief to create a mnemonic that would reflect Müller’s status as part of the fabric of the nation for years to come, DLMDD worked with composer Tom Bromley to create […]
Wavemaker announced today that it has appointed Premjeet Sodhi as Global Head of Measurement and Analytics. Based in New York, Sodhi will join Wavemaker’s Consultancy team reporting to Anna Hickey, Global Consultancy Lead. Sodhi will transition from his current role as Chief Strategy Officer at Wavemaker India. As Global Head of Measurement and Analytics, Sodhi […]
Furthermore, Andrea Burchett appointed Chief Loyalty Officer and Managing Director for Virgin Red as part of broader leadership changes Virgin Group has today announced changes to its executive leadership team – including Virgin Red – which sees Claire Hilton appointed Chief Brand Officer for the Virgin Group effective 1 September 2023. Claire has been responsible for […]
Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth. Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, […]
The AA, the UK’s leading driving services business, launches this week a new fully integrated marketing campaign, “It’s OK, I’m with the AA”. After being appointed as its lead creative agency in December 2022, The Gate alongside lead media agency Goodstuff, developed the campaign and evolved communications and media strategy. Since 1905, The AA has been […]
On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O’Dell, titled “Trust Your Inner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies […]
International business development consultancy The Great Pitch Company has hired Sasha Orr as its Lead Consultant in the UK. Working with founder and CEO Marcus Brown, Sasha will head up key client accounts in the UK and will be responsible for the company’s continued expansion across the EMEA region. With over 25 years of integrated […]
Gigaclear, the broadband provider specialising rolling out full fibre to under-served rural communities has appointed The Gate as its strategic brand and creative partner. The collaboration follows The Gate’s successful win in a competitive pitch process held in March earlier this year. Next week marks the launch of “The Giganaut” the first fully-integrated marketing campaign developed by The […]
German sprinter and Olympic champion Alexandra Burghardt’s 22-year career journey is at the heart of film celebrating resilience as a key quality for athletes “The distance between dream and reality is perseverance” Just how much endurance does a sprinter need? The answer is: a lot more than you think. A new campaign by Swiss sportswear […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]