Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along […]
“We are M” – under this claim, BMW M and Serviceplan Hamburg are celebrating the 50th anniversary of BMW M. The international campaign is divided into four chapters. With “The XMinded”, the final chapter of the campaign launched on 3 November. It gives an outlook on the future and direction of the M brand and […]
Everyone knows Direct Line aren’t on price comparison sites, right? In a new piece of playful creative, acknowledging that not everyone knows this, Direct Line and advertising partners Saatchi & Saatchi UK challenged two of the UK’s leading content creators to use ‘everyone knows Direct Line aren’t on comparison sites’ as the world’s worst alibi. […]
Tesco has today unveiled its Christmas campaign for 2022, created by BBH and featuring a broadcast from the aptly named ‘The Christmas Party’ – to reflect the mood of the nation and show that despite the tough current climate, festive merriment will still be high on the nation’s agenda. According to the retailer’s research, 87% of people claim that Christmas brings them joy, and over a […]
The Meta and Tik Tok campaign for the hotel chain highlights the transformational nature of a stay at The Moxy. Ignis senior creative Scott Passfield worked with production company Mediorite and Director Clemence Bartram to produce a series of social vignettes, featuring the ‘Moxy Squad’. Ignis Senior Account Director Russell Keane said ‘Moxy is Marriott’s […]
O2, the UK’s largest mobile network, is launching its Christmas campaign ‘The Snowgran’ combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season. The integrated campaign will run for six weeks and comes as around¹ two million UK households are now at risk […]
Grey New York believes that a healthy internal employee culture is essential to producing high quality creative work and has invested in that commitment by creating a senior leadership role to keep its culture in focus. The agency announces today that it has hired Adrian J. Hopkins as its first-ever Senior Vice President, Internal Culture […]
Sainsbury’s much anticipated Christmas advert will air for the first time today. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of Sainsbury’s Taste the Difference Christmas range. Centring on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert brings to life the imagination and ingenuity which […]
Sebastian Umiński has been appointed Global Marketing Director of Brand New Galaxy, part of Stagwell (STGW), a new role within the BNG Business Services structure. He’s taking the lead in Communication (internal and external), Marketing of BNG products and services, and Employer Branding. While supporting all BNG offices globally, he’ll stay connected to Stagwell Brand […]
Today, Matalan, the UK’s leading fashion and homeware omnichannel value retailer, launches its Christmas campaign. Created by McCann Manchester, the spot runs across social, TV and VOD and unlocks the magic of Christmas as it takes you on a Narnia style journey featuring its hero fashion, gifting and homeware collections. With an emphasis on the […]