Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance […]
Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]
Striking illustrations by Rob Pybus on ad vans outside Waitrose and Majestic look to shake shoppers out of wine buying habits EveryFriday has created a bold and playful campaign for independent wine retailer Vino Vero, designed to stop wine drinkers in their tracks and draw them away from mass produced wine towards independent producers. The […]
Modern Formula creates launch campaign Full-service media agency Modern Formula (MoFo) has designed a digital creative and paid social campaign for Instagram and Facebook to support the launch of e-bicycle company Euphree’s City Robin X+, an e-bike that is billed as “Better, stronger, and more comfortable.” Euphree is a practical e-bike alternative for eco- and […]
New campaign by HAMLET for Reno Monroe model highlights the WOW factor of its new pro-portrait lens Consumer electronics giant OPPO have launched the Monroe series of their Reno 10 model of mobile phone with a new global campaign created and produced by international production studio HAMLET. Directed by Tucker Bliss through HAMLET, ‘Can I […]
Splendid Unlimited will integrate with TMW Unlimited’s Performance Marketing and SEO teams TMW Unlimited (part of UNLIMITED) is launching new specialist digital agency, TMWX. The new agency combines the digital design and development specialists who formerly sat within Splendid with TMW Unlimited’s Performance Marketing and SEO teams. TMW Unlimited’s proposition is to combine stand-out creativity […]
Elvie, the innovative FemTech brand whose mission is to improve women’s lives through smarter technology, has launched a global social media campaign encouraging women to take charge of their pelvic floor health by using its Elvie Trainer. The Elvie Trainer is a cutting-edge piece of technology helping women to correctly and consistently train their pelvic […]
B2B Platform Leader Employs B2C Strategies to Reach a Larger Audience in its First Major Ad Campaign with Creative Agency Colossus ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster. Applying […]
Integrated campaign shines a light on the ongoing investment TfL is making through its improvement plan Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to […]
Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s AIP technology fuses eye tracking panel […]