TBWA\RAAD has been named to Fast Company Middle East‘s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture, ultimately thriving in today’s ever-changing world. This year’s Most Innovative […]
Impero develops campaign to help Christian Aid drive government action on climate change
Creative agency Impero are helping to launch a 5-week campaign for Christian Aid in the lead up to COP27 – to raise awareness of the loss and damage the climate crisis is inflicting. Impero is hijacking social conversations to turn attention towards the effects of climate change on the Global South and to get UK […]
Help save a heart with the songs you heart on Spotify – new CPR training harnesses the listening habits of millions to save lives
The British Heart Foundation (BHF) hopes to save lives with Lifesaving Beats, a bespoke campaign leveraging the world’s most popular audio streaming service, Spotify, to help teach CPR in 15 minutes to anyone, all to the beat of a song you love. Now live, with creative by Saatchi & Saatchi, the free programme will invite […]
A Twist on The Zombies’ catchy “Time of the Season” takes viewers through the mouth-watering creation of a brand extension
In a new campaign created by the world’s largest American Chinese dining concept Panda Express and independent creative and strategic advertising agency The Many, music is once again used to tell a one-of-a-kind product story, while also promoting the company’s larger goal of being a cultural bridge. “Time of the Season” by classic rock band The Zombies is reimagined […]
ECI Media Management’s Media Inflation Report Update predicts global inflation across all media at 5.2% in 2022
ECI Media Management has today released its latest Media Inflation Report Update, which provides updated forecasts for media inflation in 2022. The report indicates that overall media inflation in the UK will be at 4.3% in 2022, down slightly from predictions of 4.4% earlier in the year. This small drop is driven largely by […]
‘Whatever Your Journey, it Starts Here’ featuring photography by HALAL’s Elza Jo and a film directed by Berlin based directors A Nice Idea Studio New EMEA-wide creative campaign inspires people to take a new adventure
The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has […]
McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years.
At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the camera: […]
Publicis Conseil, Prodigious and Sony Music Entertainment France join forces through an unprecedented collaboration in order to support artists of urban culture in the creative exploration of their artistic projects. A meeting of two worlds : music and communicationThis unprecedented partnership brings together the strength of three areas of expertise, and honors creativity in the […]
Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus […]
“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the […]