The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement […]
Ads-for-good platform to eliminate data waste and minimise carbon emissions by making a range of video and display ad units streamable Ads-for-good platform Good-Loop today announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to […]
Weber Shandwick, global strategic communications and consulting network, today announced it has promoted Amy Garrett to UK President, a new role for the business. Garrett joined Weber Shandwick in July 2021 as Executive Vice President, Creative, bringing with her over 25 years of experience in the industry. This appointment underlines Weber Shandwick’s focus on creative […]
By: Yasmine Zavahir, Vice President – Americas, System1 and Isabella Villalobos, Global Research Manager, Campaign Effectiveness, Indeed You’ve likely heard the term “melting pot” to describe diversity in America. It’s one of the most popular metaphors because the country brings together people of different backgrounds, race, religions and cultures. However, critics argue this is too […]
adam&eveDDB are bringing the Famous Five back to screens for their first new adventure on Great Western Railway since 2020. The 60” TV ad, which broke on June 12th with media planning and buying handled by the7stars, will see GWR specifically promoting the benefits of train travel over using the car for the first time, […]
Grey London has appointed Liam Thomas as Head of Design to lead its team of designers, animators and artworkers, further elevating the craft of its industry-leading design work and building stronger connectivity and partnership between its creative department and clients. Thomas, who joins from DEPT® where he was Head of Design, recently won a Webby […]
For their 150th Anniversary, Heineken®, in partnership with LePub, unveils an unconventional creative campaign that celebrates all the ways people have misspelled, adapted and enjoyed their beer. Heineken® is turning 150. The perfect time to talk about a brand’s heritage and honour their history, no? Instead, Heineken® is marking this milestone with a global campaign that […]
Wavemaker announced today that it has appointed Sindhuja Rai as CEO in Asia Pacific. Based in Singapore and reporting to Global CEO Toby Jenner, Rai joins the media agency from Mondelēz International. As APAC CEO, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the […]
In October 2020, Serviceplan Group launched its partnership with award-winning US creative agency Pereira O’Dell, in 2022 Serviceplan Group founded Mediaplus Americas in New York. The agency group, which was named Independent Network of the Year at the 2022 Cannes Lions, always had a clear goal in mind: to build a House of Communication for […]
Ekstasy, who is Caura’s lead creative advertising agency has strategised and created a series of six advertising spots, to shine a light on different car management issues faced by UK drivers. It will be an integrated campaign running over 12 months across the country. The commercials use humour and relatable locations (for example, petrol station, […]