BT Security’s latest campaign produced by Wunderman Thompson UK highlights threats hiding in plain sight.
Appearances can be deceptive. Sometimes the security threats we face are hiding in plain sight. Not just sophisticated attacks – but patches, updates, equipment failure. The routine stuff that can help prevent much bigger issues. That’s why BT Security and its experts are always looking beneath the surface to spot the trends and threats that could impact them […]
Women in Advertising and Communications London (WACL) has launched the #FlexibleFirst campaign, calling for all organisations to adopt flexible working as standard. The aim is to ensure that flexible working is understood and embedded in our culture, encouraging a win-win opportunity for employees and businesses alike. #FlexibleFirst is about redressing the balance away from the default culture of full-time, […]
In September 2020, Yves Saint Laurent Beauty launched Abuse is Not Love, a program created in partnership with local associations in order to take into account cultural differences between countries, but above all to be as close as possible to the problem. In the United Kingdom, the brand is working with Women’s Aid: a federation of 250 […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression™, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as […]
Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]
The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal
Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production. The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]
Saving for college feels much different in the middle of an economic downturn. In their newest campaign for the Rhode Island Treasurer’s Office, NAIL Communications puts 529 college savings plans into a perspective that fits the world that we are living in today. “Putting aside money is painful in the best of times, let alone […]
Verbal Identity also recently appointed by tech scale up Spoon Guru and new coaching firm The Makings
Twinings hasembarked on the creation of a new brand voice framework with Verbal Identity, experts in “the magic and mechanics of brand language”. The project team will work with global marketing leaders at Twinings and sister brand Ovaltine to create a new piece of Intellectual Property, to help the local teams articulate a full verbal […]
Health sector specialist ROAD has been appointed to advise ReLife, the aesthetic division of leading Italian pharmaceutical company, A Menarini, on the launch of its new Definesse range. The only players in the market offering practitioners a unique mix of advanced fillers, peels and unique J-stitch thread technology. ROAD is providing a synchronised PR and social media campaign supporting a targeted […]
