BMB highlights the need for hope in a new brand campaign for The Children’s Society

BMB highlights the need for hope in a new brand campaign for The Children’s Society

The dangers for young people aged 10-18 facing abuse, neglect, and criminal exploitation and the impact of this risk on their hopes are highlighted in a heart-wrenching new campaign for The Children’s Society by creative agency BMB. The Children's Society – A thing called Hope from BMB on Vimeo. The campaign announces The Children’s Society’s new brand positioning […]

Love is messy in Plenty’s ‘Xmess’ Christmas campaign from AMV BBDO & Essity

Love is messy in Plenty’s ‘Xmess’ Christmas campaign from AMV BBDO & Essity

Plenty, the leading household towel brand, is embracing mess this year with a campaign that bucks the conventions of festive advertising and gives us a story of Christmas love as it really is, mess and all.  The first work for the brand from Plenty’s new agency, AMV BBDO, the ‘Xmess’ film is set to the track ‘Love Hurts’ by […]

O2’s first ever Christmas advert celebrates the magic of Christmas with ten-year-old ice skater Darcy Murdoch

O2’s Christmas advert showcases the wonderful imagination of ten-year-old ice skater, Darcy, and Bubl, the ever-helpful O2 robot O2 offers 12 months Disney+ on us, making the tech we love and rely on more affordable with low monthly costs on the latest phones and tablets

O2’s first ever Christmas advert celebrates the magic of Christmas with ten-year-old ice skater Darcy Murdoch

O2, the UK’s No.1 Network▲, today announces its first ever Christmas brand advertising campaign. Launching in OOH, social channels, including a YouTube masthead takeover as people wake up this morning, the TV ad has a hero spot on ITV’s The Voice Final tonight at 9.20pm to millions of viewers across the UK. The ad features ten-year-old Darcy Murdoch tentatively taking to the ice […]

Lucky Generals wins Little Moons account

Lucky Generals wins Little Moons account

Little Moons, the mochi ice cream company, has appointed Lucky Generals to its agency roster as it looks to build on its already rapid growth across Europe.  It picked up the account after the chemistry stage, which included two other agencies.  Lucky Generals will be briefed with creating Little Moons’ entire brand platform, which will […]

What Can We Expect To See This Black Friday?: 55% Of Brands Plan To Run Campaigns As Planned Or With Even More Investment Despite COVID-19

What Can We Expect To See This Black Friday?: 55% Of Brands Plan To Run Campaigns As Planned Or With Even More Investment Despite COVID-19

More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]

Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl premiered its new Christmas advert on Twitter’s ‘First View’ feature · The hotly anticipated ad is a witty parody of the traditional, often unrealistic, formula that other adverts are known for, and shows customers a Christmas that they really can believe in · The campaign will have its first TV showing during tomorrow’s ‘I’m a Celebrity Get Me Out of Here’ premiere

Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl revealed its highly anticipated Christmas ad on Twitter’s ‘First View’ feature, ahead of a full TV launch during ‘I’m a Celebrity Get Me Out of Here’ premiere.  Building on the success of Lidl’s Christmas campaign last year Big On a Christmas you can believe in, this year’s advert uses an amusing parody in an […]

Deadly Dust — #Ocean #Microplastic Campaign

Deadly Dust — #Ocean #Microplastic Campaign

Few know that car tyres are unseen mega polluters. They’re a stealthy source of microplastics in our environment, which emit powdery particles as they’re worn down on roads. Car tyre dust is now a major source of microplastic waste in our oceans, with one study putting it at 28%. As a result, Deadly Dust had […]

Brandpie Creates Identity and Strategy for Cannabinoid Ingredient Brand Creo

Brandpie Creates Identity and Strategy for Cannabinoid Ingredient Brand Creo

The newly launched cannabinoid ingredient brand Creo has partnered with global consultancy Brandpie to develop a brand story, purpose, and visual identity.  MaryLee Sachs, US CEO, Brandpie says: “For Creo, we’ve created a brand that breaks away from the ‘typical’ design and language you see within their industry. Through strategy, purpose, and visual identity, Creo […]

Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

Rita Ora and Kevin Bacon star in EE’s latest campaign to celebrate the launch of the Apple iPhone 12 Pro, available on EE’s award-winning 5G network EE delivers an immersive experience like nothing seen before, as a delighted fan encounters an exclusive and enviable augmented reality (AR) performance by critically acclaimed singer-songwriter and global superstar Rita Ora live over 5G, through the new iPhone 12 Pro The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro The campaign, created by EE’s advertising agency Saatchi & Saatchi, leads with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more

Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces […]