Companies, foundations, philanthropists and readers have together raised more than £1 million to help feed London during the ongoing pandemic – just twelve days since launching their joint appeals. The donation initiatives from The Evening Standard (Food for London Now) and The Independent (Help the Hungry) will together fund the supply of food to children, […]
There has never been a more important time to name and celebrate the selfless people in our lives. On 9th April, a nationwide campaign launches to show support to our heroes – the Key Workers who are keeping the nation running – by taking stories praising individuals and placing them on digital screens across the nation. The #MyHeroes […]
Energy firm EDF – the UK’s largest producer of low-carbon electricity – has consolidated its UK brand creative and media accounts into Havas UK through its King’s Cross Village. The appointment, made without a pitch, sees Havas London become EDF’s lead strategic and creative agency, and Arena Media, part of the Havas Media Group, take responsibility for brand media planning and buying, in addition, […]
Bensons for Beds has today released a new campaign in response to the global Coronavirus pandemic titled, “Sleep Well. Stay Well”. In order to keep their customers and employees safe they have temporarily closed all their stores, factories and distribution centres. They now want to create a platform to remind people of the value in […]
Memorable extracts from The Queen’s Message to the Nation are to appear on the world famous Piccadilly Lights in London over the coming days. Expressions of support and inspiration from The Queen will be carried on the Piccadilly Circus screen at 10am and 6pm on Wednesday, April 7 and will run until Sunday, April 19. […]
Ad Studio marks the start of a new chapter that will bring simple, self-serve audio advertising on Spotify to more markets around the world.
Spotify Ad Studio launched in 2017 to give a fast, budget-friendly way to connect with Spotify listeners, easily make audio ads from scratch, and reach your advertising goals. Since then, businesses of all sizes as well as both established and new artists have created ads on Ad Studio — over 75,000 since launching.¹ To show our […]
Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads. Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during […]
BY Katie Maritz – Senior Structural Designer at PB Creative
ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops. If that doesn’t chime with your reality, then you may be putting yourself at risk. What seems strange is that, for at least the last year, we have been […]
Businesses struggling to reach customers during the Covid-19 crisis are being offered £1,000,000 of heavily discounted media space. That’s thanks to British agency Edit, part of Kin + Carta (who specialise in media, technology and data) and its partner network. The ‘CrEdit’ fund set up by Edit, will offer TV airtime, Media Inserts, Print and other marketing services […]
Business Disruption from Coronavirus Means B2B Marketers Must Align with Sales to Effectively Engage High-Value Prospects and Customers
B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc. “Effective B2B demand generation relies on collaboration between marketing and sales. In this current environment with coronavirus-related business disruption impacting businesses around […]