Integrated agency WPNC is aiming to help charities raise vital funds during the Coronavirus pandemic by launching an “emergency ad” production service. While social distancing means filming of new ads is more difficult, the agency – which counts the likes of London’s Air Ambulance, Plan International UK, GOSH and Children With Cancer UK among its third-sector clients […]
Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April […]
31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful
Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]
Second Wave of Global Study from McCann Worldgroup Reveals Worry is Increasing While Faith That Governments Are Prepared To Deal With The Pandemic is Dropping Precipitously
67% of people globally say that they are worried about the COVID-19 outbreak, up from just over half two weeks ago (53%), according to “Truth About Culture and Covid-19 Wave 2”—by McCann Worldgroup’s global intelligence unit – McCann Worldgroup Truth Central. Released today, the report identifies how global attitudes around Coronavirus have shifted in the two […]
In this newly created role, Mehta will scale SocialCode’s performance and analytics teams
SocialCode, the leader in digital media marketing solutions, today announced the appointment of Drew Mehta as Vice President, Performance and Analytics. In this newly created role, Mehta is charged with scaling SocialCode’s Performance and Analytics team to drive better reporting, insights and analytical decision-making for SocialCode’s roster of clients. Reporting to Drew Kraemer, President of […]
The simple reversal of the NHS logo, urging people to STAY HOME NOW, devised by creative agency St. Luke’s, has evolved to take on a life of its own, since being shared widely on social media since 24 March, and incorporated into fundraising efforts. #StayHomeNow St. Luke’s has now made the logo assets available as […]
An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings.
As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm by accelerating fundamental decision-making to meaningfully connect with people. TBWA/RAAD’s insights microsite includes different thought starters to explore, that serve as a source of knowledge and inspiration on […]
When Monzo needed to launch their new business accounts, they asked Studio Output to help develop the visual identity. Over a series of design sprints, the partnership delivered an identity system with the simplicity and magic people love about Monzo, and the trust and reassurance businesses need from a bank. The need to adapt Monzo […]
m/SIX expands its commitment to young autistic adults. Opening more doors within the industry and garnering more exposure and awareness.
In 2018, m/SIX became the first media agency to launch an internship programme designed to actively champion neurodiversity and unlock the potential of young autistic adults. Two years on and the agency’s commitment continues, seeing it dedicate more time and opportunity for the neurodiverse In 2020, m/SIX still believes that there is little meaningful action […]
During these days, weeks and months of social isolation we are seeing forward thinking brands step-up and embrace home delivery like never before. They are making sure that people can still get the brands they love, and are gaining advocates while they’re at it. B&B studio has worked with Dalston’s Soda – a brand with community at its […]