To support the acceleration of growth for the iconic bakery brand, Hovis, the business has newly appointed Mark Brown as its Chief Marketing Officer. Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most […]
Partnering tourism commissions in Shelby, Jefferson, Oldham, Bullitt, Nelson, and Hardin Counties of Kentucky are proud to announce The Kentucky Black Trailblazers Experience. It is a transformative first-of-its-kind immersive experience that celebrates the influential Black figures who have shaped the history of the state and beyond. Across the vibrant counties of Kentucky, a new journey […]
Sparteo, the adtech platform for publishers, has appointed Rachel Saada to the newly created role of Head of Marketing. Rachel will focus on the UK market, alongside France, as the Paris-based scale-up projects growth of over 50% in 2024. Rachel joins Sparteo from global creator company, Jellysmack, where she led its EMEA marketing operation in […]
Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps. “Nail came to us and said, ‘Gas stations are a popular place to pick up lottery […]
Joe Berkeley LLC announce four new commercials for Arbella Insurance and their partner Special Olympics Massachusetts. The commercials feature Lumene “Lightning” Montissol and other Special Olympians. Shot on location at Milton Academy’s track, in Milton, Massachusetts, the production consisted of three scout days at Special Olympics practice, one crew day at Special Olympics practice, and […]
GumGum Strengthens Executive Leadership with Award-Winning Media Veteran GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel as our new CMO,” said Phil Schraeder, CEO of GumGum. “This is a game-changing moment for us […]
Jung von Matt, the independent creative agency network, has launched a new offering in London – NERD – an agency specializing in authentically connecting brands with fandom communities, nerds and geek culture. Jung von Matt London opened its doors last year and its clients include Vauxhall and Wayfair. NERD is well-established within the JvM network […]
Today Pablo & UNLIMITED have launched their first campaign for the Metropolitan Police since winning the account in January 2024 focusing on a recruitment drive for new Police Constables. The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: […]
Trainline’s ‘Friend Finder’ at Benicassim Festival Helped Lost Friends Spot Each Other Above The Crowd When heading into the crowd at a music festival it’s almost inevitable that friends will become separated from one another, having an impact on their festival experience. The stress of losing friend groups, missing a favourite band’s performance and searching […]
Independent, full-service advertising agency Cornett is expanding its already substantive strategic offering with the hiring of Ginger Smithwick, SVP, director of Strategy, and Ellie Kangur, brand strategist, CEO and owner Christy Hiler announced today. Smithwick has more than 20 years experience exploring the why behind consumer behavior—and crafting strategies to change them for some of the biggest brands in […]