Creative work by agency Raindrop uses light touch to build brand awareness and trust with moms who value clean ingredients Genexa, the clean-medicine brand that offers an effective alternative to other category brands, is launching a comprehensive multichannel advertising campaign to bring awareness, trial and the emotional resonance that modern parents look to from the brands […]
The renowned center for autism education and research celebrates its 50th year Colossus has released new work for the New England Center for Children with the launch of a global brand platform and campaign titled “One Powerful Place.” The initiative supports the organization that operates as a hybrid special-education school, global nonprofit, and research and training institute, with […]
R&B artist Tionne “T-Boz” Watkins partnered with Gilead Sciences to release “So We PrEP”, —a reimagined version of an iconic 90’s track, transformed into an anthem for Black joy, sexual empowerment, and HIV prevention. “So We PrEP” is the centerpiece of Gilead’s “Care for the Culture” a movement designed to spark honest, empowering conversations about sexual health in Black […]
Building on the recent suburbs campaign film In Good Time, Uber and Mother return for the brand’s first-ever national holiday film, Close. At a time of year when families are coming together and putting their differences aside, the film highlights how a reliable Uber ride home from the airport — especially in the suburbs, where dependable transportation […]
Appointments include two newly created roles to supercharge the agency’s social offering Leo UK has announced four senior appointments across its planning and social teams, strengthening its strategic offer and continuing to grow its social expertise. Joining as Planning Partners, Scarlett Spence and Tom Patterson bring a rich track record in building some of the […]
Timed with the Museum’s reopening, the integrated campaign centers on works from prominent artists in its permanent collection and signals the physical return of a cultural institution To invite both new and existing audiences to experience the Studio Museum in Harlem’s grand reopening, new building, and inaugural exhibitions, the Museum has launched an integrated marketing […]
Dogs Trust has unveiled its heartfelt new Christmas campaign, ‘Thank you for my Happy Place’, created by global creative agency of record VCCP Blue. The campaign celebrates the everyday dedication of dog owners across the UK, recognising the joy, effort and love they pour into giving their dogs a safe, happy home, particularly during the festive season. […]
New Global Shopper Study Shows In-Store Experience Has Always Been Critical, Just Underutilized Global experiential agency Momentum Worldwide and Interpublic Group (NYSE: IPG) have released new research today challenging the industry narrative that in-store media is experiencing a “resurgence.” The comprehensive study reveals that in-store media hasn’t been reborn, it’s been consistently powerful but dramatically underutilized by […]
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]
KSA’s membership includes some of the world’s leading institutions and companies. Kendall Square, located in Cambridge, Massachusetts, has long been recognized as the most innovative square mile on the planet. Once an underdeveloped industrial area, it has transformed over the past several decades into a global epicenter of technology, life sciences, and research. Supporting this […]