AnalogFolk Appoints Taylor Handsley as Head of Social

AnalogFolk Appoints Taylor Handsley as Head of Social

AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to make the analog world better, revered for being a pioneer in creative innovation, announces the appointment of Taylor Handsley as Head of Social to lead its social practice and elevate the agency’s social offering to clients. The hire underscores AnalogFolk’s […]

The Illusion of Connectivity: Rethinking Brand Experiences in the Digital Age

The Illusion of Connectivity: Rethinking Brand Experiences in the Digital Age

In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]

The future’s bright for out of home advertising

The future’s bright for out of home advertising

By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]

THE MANY HIRES IPG’S REZA ROSTAMPISHEH AS GROUP STRATEGY DIRECTOR AND MUTESIX’S GARY STENTZ AS SENIOR ANALYTICS DIRECTOR

THE MANY HIRES IPG’S REZA ROSTAMPISHEH AS GROUP STRATEGY DIRECTOR AND MUTESIX’S GARY STENTZ AS SENIOR ANALYTICS DIRECTOR

THEY WILL BE JOINING THE MANY’S CONNECTIONS TEAM ALONG WITH BRYAN AHIR AS DIGITAL MEDIA SUPERVISOR AND ALEXANDRA BENAVIDES AS INSIGHTS ANALYST The Many has announced the hiring of Reza Rostampisheh as Group Strategy Director, Gary Stentz as Senior Analytics Director, Bryan Ahir as Digital Media Supervisor and Alexandra Benavides as Insights Analyst joining the Connections team at […]

Sizzling summer-themed connected packaging inspires personality-based drinks to tantalise taste buds

Sizzling summer-themed connected packaging inspires personality-based drinks to tantalise taste buds

Creative technology studio Appetite Creative in partnership with world leading food processing and packaging company Tetra Pak, has refreshed the fun and interactive smart packaging experience created for a leading European fruit juice producer with a brand-new summer drinks theme to inspire customers. The updated campaign, which will run for a third time due to […]

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

New platform enables the video commerce retailer to directly engage with creators and influencers, provide insights into engagement, and better connect with today’s modern buyer impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s […]

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]

Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics Partnership

Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics Partnership

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]