Tempted to try a new product? – Consumers have their say on what would sway them – new research

By newsroom on July 23, 2021   Latest, Marketing  

Over two thirds of the UK population (65%) say they’d try/buy a new product if it’s been recommended by a friend or family member, according to new research conducted by Product of the Year, the UK’s biggest survey of product innovation.   Conducted online in July 2021, UK consumers were asked to identify factors that would […]