WX Brands has appointed Clarion Communications as its social media agency for Bread & Butter Wines in the UK and Europe. The WPP-owned agency, which was recently awarded Drinks Business’ PR Company of the Year, has been tasked with spreading the word about the Californian wine brand, which is rapidly growing in popularity. WX Brands […]
The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]
Three Key Appointments to Creative, New Business and Account Service Departments Brandon, a modern marketing agency built to propel mid-market brands forward, announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has been promoted to lead development specialist; and […]
Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s metric of Attention Time (the length of time, in seconds, that an ad is directly looked at), […]
The campaign positions the Galaxy S24 Ultra as the ultimate concert companion. Socially-led creative agency We Are Social Australia has launched their latest campaign for Samsung, designed to elevate the live music experiences of Gen Z. As part of this project, they engaged 25 creators from the Samsung #TeamGalaxy collective to produce a crowd-sourced music video for […]
Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers. The partnership will see Immediate benefit from Opt Out Advertising‘s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ […]
Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]
The assignments come following a pitch with Deutsch Family Wine Brands Agency Colossus has entered into a relationship with Deutsch Family Wine & Spirits that will involve a range of marketing duties for various brands in the company’s portfolio. Up first? For Cantera, developing a full-funnel integrated campaign and launching the brand to markets nationwide; and for Gray Whale, […]
After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]