After investing in the groundbreaking digital bank, Westbrook is championing Varo’s mission to eradicate financial inequality in a new TV and social campaign from Serviceplan New York.
Varo Launches Advertising Campaign with NBA Icon and Philanthropist Russell Westbrook
Independent Full-Service Creative Agency, ROOK/NYC, has created Brand identity, packaging design and digital experience to launch Wknd Nation for Wknd Nation, started by former SATC stylist Sofia Karvela and fashion industry veteran Phuong Ireland, is a casual loungewear clothing line designed with comfort. ROOK/NYC set out to build a layered identity that would allow the Wknd Nation team the flexibility and confidence […]
Leading global digital out of home (OOH) marketplace VIOOH today announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic plans to supply the highest service levels, offering robust value and tangible advertising outcomes in […]
MiQ appoints Candice Odhams as its first Executive Vice President of Global Clients.
MiQ has also named Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North.
MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients. Mike Gray has also been appointed Director of Client Partnerships, EMEA, formerly Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, formerly Director of Key Accounts. Odhams will be responsible […]
Wunderman Thompson’s latest instalment of BT’s “The Future is Now” campaign focuses on agritech innovator Intelligent Growth Solutions, and BT’s role in fuelling the company’s innovative, future-facing business solutions. Imagine a world in which farmers can create the perfect weather for growing a wide range of crops in substantially different climates that sit less than […]
Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Findings Reinforce Growing Need for Marketers to Prioritise Cultural Diversity and Language Inclusion with Advertising on Content-Heavy Platforms like YouTube
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube