Independent creative agency The Many has launched a digital display and out-of-home (OOH) campaign for nonprofit environmental group Heal the Bay, which is dedicated to protecting Southern California’s coastal waters and watersheds. The Los Angeles-based outreach debuted Thursday night at the Bring Back The Beach donor gala in which artwork was sold to raise money […]
Integrated marketer has 15+ years of leadership and growth experience Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and […]
Created by Soko, the intervention explores the cultural universe of the singer. Are you fluent in Anitta? In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting on May 28. Visitors are invited to dive deep into the musical universe of the singer […]
SharpEnd / io.tt, the IoT solutions partner for consumer brands, has announced a new-look board to help guide the next stage of its growth following its latest capital increase led by Bain Capital-backed industry titan Fedrigoni. The board includes Norm Johnston, currently SVP, Head of Global Advertising Strategy for News Corp. Norm brings with him more […]
BBH London’s creative placement scheme is launching its fourth year, under the leadership of Nick Gill BBH London is on the hunt for ten of the UK’s most diverse creative minds to join The Barn, a fully-paid creative education course, designed to make the advertising industry more accessible. The eight month course was the creation […]
How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts. In […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Further will push the boundaries of creative innovation across brand, content and experiences Branding agency DesignStudio, motion design studio Analog, and immersive experience pioneers Pixel Artworks have formed a new creative group, Further. Further will be able to support clients from brand and design work into best-in-class VFX, animation and content, with the added capability to deliver captivating immersive experiences. With expertise […]
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]