Ignoring these 3 trends in the travel industry could be catastrophic for your brand
BY Catrina Law, Armadillo
Ignoring these 3 trends in the travel industry could be catastrophic for your brand
NOMO Launches First Above The Line Campaign
NOMO, the number one free-from chocolate brand in the UK has launched its first above the line campaign, ‘NOMO, it’s kind of a big deal’, consisting of static digital banners, rail transvisions in national stations and point of sale posters in Tesco, Sainsbury’s and Waitrose. NOMO first launched in May 2019 and has since been thriving […]
Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director
Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic Market Director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the region by maintaining partner relations and extending Adnami’s portfolio of publishers, agencies, advertisers. He […]
Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA
As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]
Wunderman Thompson emphasises the need for better Black representation in marketing with launch campaign for BRiM, the Facebook-backed diversity initiative
Wunderman Thompson emphasises the need for better Black representation in marketing with launch campaign for BRiM, the Facebook-backed diversity initiative
David Whitehouse steps up to lead client services at ELVIS
- Whitehouse takes on Client Services Director role, leading 20-strong team - Will work to help meet ELVIS’ ambition of becoming the first UK agency to achieve a 9+ client satisfaction score through The Client Relationship Consultancy
David Whitehouse steps up to lead client services at ELVIS
Premium activewear brand Lagatta unveils new identity “for the women growing bolder”
- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space - Developed in partnership with Underexposed
Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]
Peach launches new market-leading global digital video ad delivery platform
Global video ad management platform Peach today launched a new truly convergent video offering with linear TV and digital video distribution now available in one place. Offering an end-to-end, collaborative platform for sourcing and distributing content, Peach simplifies video ad distribution across digital channels. It allows assets to be tracked, quality assured and guarantees all ads […]
Leo Burnett Paris Aims For The Stars For Jeep
Jeep is the symbol of freedom. That’s why, for the 80th anniversary of Jeep brand in 2021, the creative agency Leo Burnett Paris has imagined a print campaign celebrating this timeless value and spirit for the brand. The greatest explorers, pioneers and adventurers have always been driven by the stars. Along with all these illustrious […]
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Growth in the global expansion of Cavai drives key new hire to lead partnerships team
Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media placements through an integrated approach to conversational advertising. Previously UK Managing Director at Hubvisor, an ad tech […]