The campaign features Ben Cohen, Co-founder of Ben & Jerry’s and founder of Up In Arms DCX Growth Accelerator, cultural strategy and creative agency, has launched a multiplatform communications and activation campaign to promote D.O.P.E., an activist movement formed by Ben Cohen, co-founder of Ben & Jerry’s and founder of Up In Arms, to cut Pentagon […]
Cadbury has unveiled ‘ ‘All Heroes, No Zeros’, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes, created by global creative agency of record VCCP. ‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands […]
This International Day of the Girl, Dove is launching a global campaign spanning 25 countries to #ChangeTheCompliment, encouraging praise that focuses on personality and achievements, not just appearance, to build real confidence in girls. For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell […]
To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden, together with BBDO Nordics, has created the world’s first double-bound book: a special unreadable edition of George Orwell’s 1984. The book is bound shut on both sides. And thought it holds all the chapters in print, it can’t be opened. It can’t be read. But it’s impossible to ignore. “We wanted […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
Marketing Trailblazer Net Conversion announces that its Chief Marketing Officer Kristina Canada was honored as a 2025 Cynopsis “Top Women in Media” award recipient in the “Marketing Trailblazers” category at last evening’s gala held at The Lighthouse at Pier 60 in New York City. She joined a distinguished group of honorees recognized for their leadership, innovation, and lasting […]
In the latest Spotlight from the series, Charlotte Pask, Cluster Marketing Manager at Birds Eye, reveals how the brand’s award-winning Crispy Chips rose to the top of the frozen aisle and why they resonate with families across the UK. Tell us about your winning product and why it appeals to consumers. It began with a […]
iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
The ‘We Find Our Edge at the Edge of What’s Possible’ campaign will run across OOH, print, digital, social, LinkedIn and internally as the Professional Services firm reinforces their personal approach to law. Leading law firm, Mishcon de Reya has unveiled a striking new advertising campaign created in partnership with brand and cultural transformation company […]